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WINGS page 55

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Denim donors
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and Shari
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On "Zip Up" day, volunteers
from the mission take donations
at the door and work inside. A
"zipometer" outside the store
notes the number of jeans that
have come in.
"The people who've been do-
ing this for years — they know
that's the time to clean out their
closet," Ms. Levenson said. "It
would be wonderful [if we could
hold it more than once a year],
but it's hard. We need a lot of
stock and a lot of publicity. It's
a lot of work. Once a year, peo-
ple know it. Twice a year might
take away from the size of the
event."
Ms. Levenson's daughter, so-
cial worker Shari Levenson Stay,
said her mother conceived the
jeans trade-in, but they investi-
gated agencies together before
settling on New Bethel.
"Many of the people in shelters
are women and children, and
many are there for a short time.
They need a helping hand; they
aren't able to afford the rent.
"We collect a lot of things and
[New Bethel] is able to distribute
it very fast. It helps them, but it
doesn't go very far," she said.
Howard Tapper knows that
too well. His store, Tapper's in
West Bloomfield, has held a coat
drive every year for the past six
years.
One year, the store collected
900 coats that were donated to
the Lighthouse, a shelter for the
homeless in Pontiac.
"They were given away almost
immediately to its clients," he
said. Mr. Tapper figured the store
has collected a total of 1,500 coats
since the drive began.
This year the collection drive
will be held in September when
people are likelier to be cleaning
out closets to make room for new
clothes.
Tapper's doesn't take a tax de-
duction for the donations, Mr.
Tapper said. He figures the
"goodwill" the drive generates

among employees and the com-
munity is good enough for him.
"There's no ulterior motive.
You get people to bring them to
us rather than keeping them or
giving them elsewhere," he ex-
plained.
Then there are the needs that
are not quite as obvious. Voice-
Tel of Michigan understands
that.
The company, run by Barbara
and Marvin Kasoff of Southfield,
donates voice-mail boxes to
Lighthouse so temporary resi-
dents have a private phone num-
ber where they can be reached by
prospective employers.
"One of the biggest impedi-
ments to them getting a job is not
having a phone number on their
resumes," Ms. Kasoff pointed out.
The 9-year-old company has
also donated the service to Jew-
ish Association for Residential
Care (JARC) for the past three
years as a "Business Buddy."
One of the Kasoffs' acquain-
tances and clients told Ms. Ka-
soff that JARC needed the
service, and she and Marvin
stepped in. Today, the company
provides JARC residential staff
with a better way to communi-
cate with each other. Supervisors
in each of the 16 group homes are
connected to each other and the
central office by the Voice-Tel net-
work.
"It's great because we're non-
profit, we have limited staff, and
what it's really enabled us to do
is relieve our receptionist when
things get busy. It helps us to
make our operations a lot more
efficient," said Gilda Jacobs,
JARC's development coordina-
tor.
At Jules R. Schubot Jewellers
in Troy, giving is part and parcel
of the business.
"We are over-charitable," says
co-owner Sydell Schubot. "Lots ='\

WINGS page 58

