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Today The Average
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Moving Forward

JENNIFER FINER STAFF WRITER

2400 MINUTES A WEEK SLEEPING

900 MINUTES A WEEK WATCHING TELEVISION

840 MINUTES A WEEK EATING MEALS

540 MINUTES A WEEK IN THE BATHROOM

180 MINUTES A WEEK EXERCISING 11 .

2400 MINUTES A WEEK WORKING

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360 MINUTES A WEEK COMMUTING —

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Some changes are forthcoming under
new leadership at the Center.

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I

t's not unusual to see David "I ask them to give us time, and
Sorkin, the new executive di- in the long run things will play
rector of the Jewish Commu- out in a positive way.
nity Center, standing outside
"I think we've made huge ad-
the Maple-Drake building shak- vances in the last year. Recog-
ing hands with everyone who nizing the Center needs to be
walks through the JCC's doors.
under new management is a ma-
Mr. Sorkin believes many of jor step. At the same time, the
the answers to addressing the table was set for what will be
Center's problems and needs lie done in our capital campaign.
in those individuals who walk This was all accomplished before
through the JCC and can offer I got here. A crisis was created in
suggestions for improvement.
that period as well. We're out of
In the six weeks David Sorkin that period of crisis and into the
has been at the Center, an thinking and planning stages."
agency with a $6.5-7 million year-
Earlier this month, the Cen-
ly budget, he's offered
more than handshakes.
He's been working with
JCC staff and Center
leadership to move the
Center forward, despite
the realities of an aging
building, the struggle to
attract members and a
sizeable deficit. Mr.
Sorkin projects the JCC
will end 1996 $350,000-
$500,000 in the red.
Within four to six
weeks, the Center will be-
gin renovations that in-
clude replacing all locker
room tiles and painting
much of the building in-
terior. The plans also call
for making "a major in-
vestment" in new exercise
equipment and in an au-
dio-visual system for the
health club. The con-
struction of a $90,000
playground is also
David Sorkin runs a JCC staff meeting.
planned.
More than $1.25 mil-
lion was raised for this first phase ter closed its books on the 1995
of the Center's capital campaign. fiscal year, showing a $185,000
All renovations will occur at the deficit.
Maple-Drake building. Mr.
"I can project the JCC will con-
Sorkin expects refurbishments tinue to run at a deficit until
to be completed three to four planned changes take place," Mr.
months after their commence- Sorkin said.
ment.
The executive director attrib-
The second phase, which the utes the deficit to the aging build-
executive director expects to be- ing, spiraling maintenance costs,
gin in two years, will involve a $4-million payroll and plans for
more extensive renovations to the computerizing JCC departments.
building. JCC officials first want
"The Center's business func-
to look at addressing areas such tions are extremely weak," Mr.
as programs and services, staff, Sorkin said. "To run this agency
leadership, and fiscal and fund- more like a business, we have to
ing issues, before undertaking understand how things are run-
the second phase.
ning, which is what I'm doing
While talks of improvements now.
and changes at the Center are
"The first 90 days, I think, are
nothing new — leadership has really going to be about explo-
pledged for over a year to fix the ration and understanding the re-
locker rooms — Mr. Sorkin said ality of the agency," Mr. Sorkin
members should have faith that said.
renovations will be made.
In a time where charitable giv-
"If I were in theirplace, I'd be
skeptical, too," Mr. Sorkin said.
MOVING Fish:WARD page 12

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