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his degree at Central Michigan technical logistics for network
University, landed a job at the shoots.
ABC affiliate in Traverse City,
Besides doing commercials, ice
where he was an on-camera field skating specials and pilots for sit-
reporter.
coms, he worked on several "Bar-
He then relocated to Califor- bara Walters Specials." Among
nia with his wife, Sharon, and some of the famous interviews for
worked for the Vidtronics Co., a which Herman headed the pro-
production facility that handled duction team were those of Redd
the technical aspects for such Foxx, Michael Landon, Henry
shows as "Barney Miller," "Soap," Winkler and Lucille Ball.
"Alice" and "Hee Haw." Then he
Herman says Bob Hope was
became a technical operation su- one of the nicest people to work
pervisor at Compact Video Sys- with.
"[Bob Hope] invited me to play
tems where he oversaw the
a couple of holes on his own little
golf course," recalls Herman. "He
was friendly and nice and gave
us tours of his home, even above
and beyond what the cameras
ever saw."
Although the Hollywood life
and business were like living a
fairy tale, Herman was ready to
settle down back in the Midwest.
After working in production in
Chicago, he made his way home
to Michigan and became vice
president of marketing and de-
velopment at GTN (General Tele-
vision Network) and
ultimately started his own
production company. Mean-
while, he continued to work
part time as a consultant at
Channel 56, and it was that
connection that led to an-
other career move.
While producing a show
for the Michigan Cancer
Foundation at Channel 56,
M filler, Levin and Herman all agree that being Jewish hasn't hin- Herman met Mort Crim,
dered, or helped for that matter, their careers.
who had volunteered to be
"Jews are well-ensconced in Hollywood and the television the spokesperson for the pro-
industry," Levin points out. "While there may be an occasional gram. Crim recruited Her-
hint of anti-Semitism, it can't happen very often."
man to help him establish a
Do they have any tips for anyone wanting to break into the business? full-service production, man-
agement and consulting
BRUCE MILLER:
firm, Mort Crim Communi-
cations Inc.
"The first thing you have to do is be prepared and understand
In addition to producing
the level that you want to enter in this business. Know that you have Second Thoughts, Crim's na-
the most competition in Los Angeles and New York. In a smaller mar- tionally syndicated daily ra-
ket, like Detroit, there is less competition. But more importantly, be dio program that's heard in
prepared in your craft and be realistic about your talent. The hardest 275 markets, MCCI also pro-
thing is facing the cruel reality that you may not be good enough to duces national commercials
compete."
as well as TV specials. The
company just completed a
RON BERMAN:
two-hour live PBS special
called "Act Against Violence,
"The best advice that I can give anyone is to set a five-year plan, Help Wanted."
be willing to modify it each year review it as often as you can, and
"We are finding it easy to
get good writing skills. The technology that we use is great fun, and be a national company
everyone wants to know the latest — but it's essential to get a back- based out of Michigan," Her-
ground in other areas. Learn how to write; learn journalism; learn mar- man says. "But getting to
keting. Learn everything and anything that can get you a well-rounded this level doesn't happen
education so that you can communicate with your peers and your overnight." ❑
clients."
THAT'S W-BIZ:
TIPS FROM THE PROS
MARK LEVIN:
29203 Northwestern Hwy.
Southfield (810) 356-5454
.01
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GALLERY 20% to 50%
Of
CONTEMPORARY
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104 FISHER BUILDING
DETROIT, MI 48202
313.873.7888
OFF ALL CRAFTS
Jewelry, Clothing, Paperweights,
Perfume Bottles, Clocks,
Boxes, Ceramics, Furniture,
Lighting and More
GALLERY HOURS:
MON.-FRI. 10-6 • SAT. 11-4
••••.•."
'Owe
The JNE cover features Ron
Herman of West Bloomfield,
senior vice president of
marketing for Mort Crim
Communications Inc.
Levin's advice comes from a fellow U-M alumnus and Hopwood Award
winner, Hollywood director/screenwriter Lawrence Kasdan. "When
I was 19 years old and a
student at Michigan, I ran
into Lawrence Kasdan at
a cocktail party. I asked
him if he had any tips for
someone who wanted to
break into writing for film
or TV. He looked down at
his feet, paused for a second
and said: 'Write.' I cursed
him under my breath. I
didn't want him to say,
`Write.' I wanted him to say,
`Come into my office and
make you a star.' But in
the end, I went back and
wrote for quite a few years
and I am still writing. And
you know what? He was Home for his 30-year Mumford High School reunion, Bruce Miller held an informal jam
session with, from left to right, his nephew Tony Sosnick, son Jordan, {Miller) and son
right." ❑
Jason in the basement studio of his sister SuSu Sosnick's home.