UNIVERSAL WATCH REPAIR
/--'
three-dimensional model show-
ing how a racquet is built.
The user can build his own sta-
tistical profile. He can ask, for ex-
ample, about the first Belgian
diver to win a medal, and
Olympic Gold will respond with
a full multimedia presentation.
Olympic Gold was released to
considerable critical acclaim. It
won first prize in the reference
category at the Milia multimedia
show at this year's Cannes fes-
tival.
It also won the Invision Award
from New Media magazine in the
United States; the best sports ti-
tle award from British-based CD-
ROM magazine, and Best
Foreign Title award in Greece.
Success with the IOC was only
half the battle in getting the CD-
ROM to market and keeping the
company afloat. SEA created the
program all in custom C++ code,
and costs were upward of $1 mil-
lion to produce it. The initial seed
money came from Mr. Rozov, Mr.
Barnoach and cousins Ron
Grodeki and Guy Rubinstein.
Once the Olympic deal was in
place, the Israeli firm Ampa In-
vestment put in another
$600,000. SEA then went court-
ing international distributors in
search of advances for the rest.
That didn't turn out to be too
tough. In North America,
Olympic Gold is distributed by
Discovery Channel Multimedia,
the CD-ROM arm of the big ca-
ble programmer.
In Europe, Latin America,
Australia and South Africa, the
BMG conglomerate handles dis-
tribution (the product is produced
in English, German, French,
Spanish and Japanese). In
Japan, Softbank (the new owner
of the big Comdex computer
show) is in charge, and in Israel,
Hed Arzi brings the product to
market.
In all, Olympic Gold is avail-
able in 52 countries around the
world. The multilingual versions
are available for PCs; a Mac ver-
sion exists only for the English
product.
Sales have been equally im-
pressive. In a business where
30,000 units of a reference title
can be considered a smash hit,
Olympic Gold has sold over
200,000 units at retail worldwide
(the U.S. suggested retail price is
$39.95), Mr. Rozov says.
And sales should get an extra
boost. At the Olympiad itself, the
product is ubiquitous, appearing
prominently at the Centennial
Park Superstore as well as Coke
City, with Mr. Rozov and Mr.
Barnoach personally manning
the PCs and dishing up the
demos.
As a direct result of the com-
pany's achievements, SEA went
public recently on the London-
based ATM (Alternative Invest-
ment Market) Exchange, raising
$3.3 million net.
Jerusalem Post 1996
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51