Need New Windows? How's That Roof? Kitchen Need Modernization? What About The Basement? BIG page 55 :12- 7711 . 40111/ ii(7? sr / fi 1/011/1 fig /M/17 wawa" 41*: Ateaif I it „t„,,ouinforikto_ t;.111' Attention Jewish Homeowners In The Communities Of • OAK PARK • SOUTHFIELD • HUNTINGTON WOODS. Let Franklin Bank and the Neighborhood Project help you spruce up your castle! Home improvement funds now available through joint partnership of Franklin Bank and the Neighborhood Project! Favorable Terms. Prime Plus 1%. Call (810) 967-1112 for more information or for an application today! Franklin N EIGHBORHOOD PROJECT compete with places like Media Play, where half the huge inven- tory is books. In turn, Media Play offers discounts of up to 40 per- cent on its books as incentive to cross-sell CDs, videos, software and novelty apparel. "We set out to create an excit- ing shopping atmosphere," said Dori Weiner, promotions and ad- vertising manager at Media Play in Southfield. Promo gimmicks at the store included the appearance of a guest pig for the video release of Babe. "We have over 100,000 book titles, but it's a bonus when you come into the store and we have face painting upstairs or a local author or a pig," Ms. Weiner said. "As far as differentiating our- selves from our competition, do we need to? I think to a certain extent, any store does," she con- tinued. "In today's market, espe- cially in this medium, whether one feels you have to differentiate yourself from the competition or give yourself a push, this is retsil. In today's retail market, I do think (events) are necessary." El rate companies, controlled by stockholders; they keep in stock the books that sell because they're most interested in bottom-line sales figures," he said. That is hardly the case, said Jennifer Wolfertz, spokesperson for Barnes & Noble. She noted that there are more than 150,000 titles on average in their super- stores. "We bring first-time book buy- ers in. With more book buyers, di- versity among booksellers is good for the industry," she said. Last year's $2 billion revenue, an 18-percent increase over 1994, earned Barnes & Noble the title of nation's largest bookseller. Like its superstore competitors, the chain offers community events like storytelling for children, au- thor book signings, poetry read- ings and seminars. In recent years, bookseller su- perstores have broadened their inventory to include music CDs and cassettes. These lower-mar- gin items help Barnes & Noble and Borders to offer a cross-shop- ping experience and, of course, to LEADING ISRAELI STOCKS TRADED ON U.S. EXCHANGES EQUAL HOUSING OPPORTUNITY Cr) LLJ LLJ F- C) CC LIJ D LIJ 50 Complete Financial Services PaineWebber We invest in relationships. Gerald E. Naftaly Vice President-Investments 32300 Northwestern Hwy., Suite 150 Farmington Hills, MI 48334 (810) 851-1001 or (800) 533-1407 Your Home or Office By Appointment custom shirts by mariWn Custom Shirts & Accessories At Discarded Prices Men's Fashion Coordinator & Shirt Designer For 20 Years 9CC-1235 June 28 July 5 Change Symbol Name Exchange SCIXF Scitex NASDAQ 5 17.25 5 16.85 5 0.40 ECILF ECI Telecom NASDAQ 5 23.25 5 22.61 5 0.64 TEVIY Teva Pharm NASDAQ 5 37.84 5 35.85 5 1.99 IEC PEC Israel NYSE 5 18.12 5 18.25 5 0.13 ELBTF Elbit Computers NASDAQ 5 17.61 5 16.75 5 0.86 ELT Elscint LTD NYSE 5 11.61 5 12.00 5 0.39 ELRNF Elron Electronics NASDAQ 5 11.37 5 10.75 5 0.62 TAD Tadiran NYSE 5 27.00 5 26.25 5 0.75 CMVT Comverse NASDAQ 5 30.50 5 28.37 5 2.13 ISL First Israel Fund NYSE 5 11.50 5 11.37 5 0.13 • Source: Allen Olender, Prudential Securities, West Bloomfield.