Even when it comes to biblical land- scapes, price usually wins out over au- thenticity. The most recent example, a production of "Moses" by HBO, was shot in Morocco and India. The last full-scale Hollywood production shot in Israel was back in 1987, when Sylvester Stallone shot Rambo III using Israel's desert scenery as a substitute for Afghanistan. (Steven Spielberg's one-day shoot in Jerusalem for the closing scene in Schindler's List doesn't really count.) Sternfeld and Rosenbaum both laugh at the idea that the multitude of Israelis in Hollywood encourages more produc- tion in Israel. "Hollywood is very buck- oriented," says Rosenbaum. "If they can come to Morocco instead of coming here and save $2 million, that's what they are going to do." "Big-time producer Arnon Milchan has not made a film in Israel since he left," says Sternfeld. "And it certainly doesn't help that we have Jews in Los Angeles who are the heads of big studios. The movie business is business. There's no sentiment involved here." ❑ ILLUSTRATI ON BY MICHAEL GU NN extremely cheap to film. Some countries are so eager to be used as film sites that they offer incentives Israel can't match. Morocco, for example, will cover the costs of flights and offer free hotels to a Holly- wood producer who wishes to shoot there. And the salaries of crews and of extras there are far lower than Israel can offer.