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**W.

Jerry Liebman, a k a Specs Howard.

F

College —
which was to
assist him as a
trial lawyer —
he embarked
upon a law ca-
reer that last-
ed through
only one se-
mester of law
school. He
then tuned
into broadcast-
ing.
What began
as a part-time
job as a radio
announcer
turned into a
career.
"In those
days, there
was no such
thing as a disc
jockey. You
wanted to be
in radio, you

ME: JERRY LIEBMAN, A KA Specs Howard
Family: Wife, Celia, the daughter of a rabbi;
children, Shelli, Alisa, Marty and Jonathan; eight
grandchildren, all of whom have attended Hillel
Day School
Occupation: Founder, Specs Howard School of
Broadcast Arts
Community Involvement: Member,
Shomrey Emunah

ifty years ago, Jerry
Liebman's friend invit-
ed him over to see
something really spe-
cial. It was a miniature tele-
vision.
"It was tiny, all snowy and
unclear, but you could see the
face of the man on the screen.
It was amazing. That was the
beginning of my love affair with
radio and TV," Mr. Liebman
recalls.
Today, Mr. Liebman,
70, goes by the name
Specs Howard and pre-
sides over the Specs
Howard School of Broad-
cast Arts, the largest ac-
credited broadcasting
school in the country. His
accomplishments are myriad,
but most recently, he was
awarded the Lifetime Achieve-
ment Award by the Detroit
Producers Association, which
also honored jazz musician Jack
Brokensha and comedian Soupy
Sales.
"A good friend came up to me
(at the ceremony) and said, 'Oh
Specs, Soupy Sales is one of my
favorites!' " he laughs. "A lot of
people came to see Soupy."
Mr. Liebman grew up in an
Orthodox Jewish family in
Pennsylvania. To this day, he
studies weekly with a rabbi.
After receiving a bachelor's
degree with a double major in
history and radio speech and
dramatics from . Allegheny

did voiceovers, announcing.
That's all there was."
The miniature TV pushed his
buttons more than law did, and
while his parents were support-
ive of his new fascination, "they
were disappointed. Here they
thought their son
would have a secure
future in a law office;
instead I was working
six days a week for
$55 a week."
He continued as a radio and TV
announcer in Cleveland when
Westinghouse bought the ABC
station for which he was working.
"They wanted to try this goofy
thing called rock 'n' roll, so they
said anyone working at the sta-
tion could submit a sample tape.
I was the only one of eight or nine
announcers to even make a tape.
So I became a Top 40, rock 'n' roll,
kick-'em-out deej ay," he laughs.
But the name "Jerry
Liebman" just didn't cut it on
this new musical frontier. ABC,
he says, wanted "swell, hep
names."
"Specs" was for his thick
glasses, "Howard" was chosen
randomly, and a personality was
born. ("The name has been

