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DAVID BIBER 541-4133 • (810) 656-9500 Crestview Cadillac Sandy Scholnick entered the male-dominated world of insur- ance 20 years ago when most of her peers were either teaching or raising their children at home. She does not dwell on her maverick status, and today ap- pears to be a calm master of her domain. "We are all very goal-orient- ed, but also very caring, because that's what the insurance busi- ness requires," she says. Ego doesn't have a place in their of- fice. "Because we're family, we're not competitive. It's a synergis- tic place. There's no internal competition," Gary says. Sandy considers her son to be the intellect of the operation, whereaS she believes Lisa's ge- nius is in finding clients. "She is the best prospector in the business," Sandy says. "In her sales and service presenta- tion, she's a perfectionist." Gary says his mother "brings a warm and human element" to the business. "Sandy has a lot of patience," Lisa adds. "She is a people per- son. Everybody loves Sandy." Working together means putting all their talents to use, and because they are all spe- cialists in different areas, Gary says, there's very little down- time. And, he figures, they rou- tinely put in 12-hour days. Unlike other companies, par- ticularly in the insurance in- dustry, Gary points out, they don't worry about defections. "At the highest peak of dif- ferences in opinion, there's a high loyalty and cohesiveness," Sandy says. The loyalty, she adds, is not based on a blood tie Find It All In The Jewish News Classifieds Call 354-5959 but on their confidence that the other "will come through." Much of their business is in estate planning and planning for small businesses, so they work with a host of CPAs, attorneys and other profession- als. Gary is earning a master of tax degree from Walsh Col- lege. During his student days at the University of Michigan in Ann Arbor, he took a job at Eq- uitable Life, the same company for which his mother worked and with which they are still af- filiated. He saw her "achieve a high level of success and expo- sure" in the business. Gary later moved to New York City to start up a pension firm. In 1991 he sold the busi- ness before moving to Philadel- phia and finally deciding to come home. Helping Scholnick & As- sociates to expand was "com- pelling" enough to bring him back, he says. Sandy, whose playful eyes flash with a steely inner spirit, says she loves that her children chose to follow her lead. "I'm not only very proud. It's very rewarding they've achieved success," she says. Her husband, Ivan Scholnick, is a real estate broker who "is one of our biggest supporters." In the early days, he was the only male spouse at company parties at Equitable Life. Another daughter, CPA Jill Leib, does the company's books. "We're very understanding of each other's moods. It never gets so vehemently negative that it counteracts our business abili- ty," Sandy says. "It's OK to say, `I'm sorry.' " ,-/ ❑ LEADING ISRAELI STOCKS TRADED ON U.S. EXCHANGES Symbol Name Exchange May 31 June 7 Change SCIXF Scitex NASDAQ '19.50 '19.50 '0.00 ECILF ECI Telecom NASDAQ '26.50 '25.55 -'0.95 TEVIY Teva Pharm NASDAQ '45.50 '44.68 IEC PEC Israel NYSE 19.25 '18.75 -s0.50 ELBTF Elbit Computers NASDAQ '16.87 '17.25 +s0.38 ELT Elscint LTD NYSE '14.12 '14.25 +s0.13 ELRNF Elron Electronics NASDAQ '12.25 '12.00 TAD Tadiran NYSE '27.00 '26.50 -s0.50 CMVT Comverse NASDAQ '28.62 '29.50 -s0.88 ISL First Israel Fund NYSE '12.62 '12.37 -$0.25 (=\/ Source: Allen Olender, Prudential Securities, West Bloomfield.