reflects the origins of its ingredi-
ents. Most of the grains Dakota
uses in its baked goods comes from
the western United States. The
name "Dakota" also captured the
idea of hard work and the pio-
neering spirit of the Old West.
Although he went to law school,
an entrepreneurial spirit runs
stronger in Mr. Rubin's blood. He
wanted to go it alone.
His father, Alvin, ran a drug-
store before he became an owner
of a construction business.
"My father started out with a
lot of energy and drive. What he
may have lacked in experience
was made up for by another man
who took him under his wing and
showed him the ropes. That's sort
of what Jeff (Freedman) is doing
for me. He's owned his own busi-
nesses and is showing me the
ropes I don't know. I guess you
could say we've combined his ex-
perience with my education in
law," Mr. Rubin says. When Mr.
Rubin approached him with a
written business plan, Mr. Freed-
man liked what he saw.
"David reminded me of myself.
I was given an opportunity to have
my own business when a man 17
years my senior helped me out. I
learned many of the same things
Fm now teaching David. I guess
you could say that rve come full
circle," Mr. Freedman says.
Start-up costs hovered around
$150,000, including hiring 10 full-
The dream of being his own
boss is now within Mr. Rubin's
`The most important thing is to
make the shop successful. This will
go a long way toward making us
what I hope to be: the Godiva of
the bread industry, a place people
go when they want to sample the
best," Mr. Rubin says.
Mr. Freedman says they are al-
ready discussing adding more lo-
cations and selling Dakota
products in fine-food stores in the
Name: David Rubin
Dakota Bread Company
Family: Parents, Alvin
and Lois; sisters, Julie
Hobbies: Sports and read-
Dakota Bread Company
Family Wife, ICaylee-
daughters, Kendra and
Michigan Humane Soci-
Hobby Antique collector
13 1 - 1 0 S
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