ways to market themselves.
At the Jewish Vocational Ser-
vice, counselors have worked with
graduates in fine arts, manage-
ment information systems, and
marketing and sales, according
to Rosemary Doyle, supervisor of
career development and employ-
ment services.
"We see very few people with
technical backgrounds such as
engineering and medical science
graduates," she reports.
When it comes to liberal arts
graduates, Ms. Doyle suggests
they get in touch with the skill
sets they can offer prospective
employers. She recalls a client
who wanted to go into interior de-
sign but started out in a sales de-
partment to get a foot in the door
of a particular organization.
Dr. Scheetz tells college stu-
dents that computer skills can be
just as important in finding a job
as they are in landing a job and
keeping a job.
"Today, job availability can be
scouted through the Internet," Dr.
Scheetz said. "Job hunters can
search for companies directly
through the Web." ❑
look Handbook as a way to tap
into job projections through 2005.
Those findings fall right in line
with the findings at Michigan
State University as they forecast
further into the future.
The BLS report also lists and
projects an increase in demand
for artists and commercial artists.
"The two hottest areas in
metro Detroit are computer sci-
ence and physical therapy," re-
ports Robert Thomas, director of
placement and career services at
Oakland University. "Close to
those careers are accounting and
mechanical engineering.
"The medical profession is us-
ing physical therapists more than
they did in the past, particularly
with an aging population and in-
creasing numbers of people try-
ing exercise and sports. As the
baby boomers age, the demand is
likely to go up even higher."
The most marketable gradu-
ates are those with majors in
specific demand by employers,
Mr. Thomas said. The least
marketable graduates are those
who have liberal arts majors
and must look for innovative
ies for
Esti a d
New College Grads, 1995-96 5 based on 1994-95 Salaries*
Bachelor's degree
l'ercenta(Igt change
from'IV94
Chemical engineering...
Mechanical engineering
Electrical engineering
Industrial engineering..
Computer science..
Nursing ......
Civil engineering
Physics .
Chemistry . .
Mathematics
Accounting
Geology ..
Financial administration .
General business admin.
Marketing/sales..
Agriculture.
. 1.8 $41,162
• 2.9 $37,265
2.8 $36,706
• 2.1 $35,695
2.9 $34,462
.1 .7 $33,531
1.5 $31,987
. 2.0 $30,598
. . 2.1 $29,106
..1.8 $28,933
.. 1.8 $28,575
.. 1.6 $27,820
. 1.7 $27,518
. .1 .4 $26,062
2.4 $26,021
:.1.5 $25,206
Bachelor's degree
Percentage change
from 1994
. 1.6
Education. ...
. 1.8
Human resource management .
1.5
Retailing. ...
1.8
Hotel, restaurant managerneM
1.7
Social science ..
1.3
Natural resources
. 1.5
TelecomMunications .
. . 1.7
Advertising ..
1 .4
Communications ... .
.
Human ecologyfhome economics . 1.6
1.7
Liberal arts/arts & letters .
. 1.4
Journalism .
Graduate degree
1.8
Ph.D. .
2.4
MBA
.. 2.2
Masters..
APY*
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*Annual Percentage Yield (APY) is accurate as of May 1, 1996.
Penalty for early withdrawal. Minimum of $1,000 to pen and earn interest.
$500 to open the checking account.
$40,873
$40,425
$36,624
From the Collegiate Employment Research Institute, 1995, East Lansing, Mich; Career Deveiopment and Placement
Services, t Michigan State University; and the College Placement Council's Salary Survey for 1994-95, Bethlehem, Pa.; Col-
lege Placement Council, Inc.
Great Rate!
6.0%
$24,980
$24,977
$24,628
$24,219
$23,856
$23,809
$23,106
$22,936
$22,826
$22,812
$22,318
$20,154
O
BM. MIMS
L ENDER
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