far-flung areas, she says, but
most are in the central area. Jus-
tine is currently concentrating
efforts on developing the
Jerusalem and Haifa markets.
The company also stresses the
economic and personal inde-
pendence of working women,
and founder Veronica Devine
has been involved in advancing
women's rights in South Africa
for years. The company exports
to 30 countries.
Justine doesn't advertise, re-
lying on word-of-mouth to re-
cruit both staff and new clients.
"If your friend is happy, she'll tell
you," Ms. Proos explains. The
company in Israel has also be-
gun to market its wares through
cosmeticians, who find out about
Justine at professional exhibi-
tions or by client request.
Mati Haus became a convert
to Avroy Shlein products after
using that company's CRT con-
centrate. "It changed my skin,"
she says. "I was so impressed, I
traveled to South Africa to learn.
Ms. Haus is now managing di-
rector of Avroy Shlein in Israel.
Her company has been active in
the Israeli market for seven
years and boasts "over 1,000
Beauty Advisers (BAs)."
Avroy Shlein was established
23 years ago and is South
Africa's biggest direct-sales cos-
metics company. The company,
part of the Sara Lee corporation,
has over 200 products including
15 skin-care series, makeup,
hair care and perfumes, a men's
line and vitamins. All products
sold in Israel are imported from
BAs take training courses and
pass tests in order to qualify as
Avroy Shlein representatives.
They are then free to register as
independent businesspeople sell-
ing Avroy Shlein cosmetics. The
basic method is selling to groups
of no more than five persons.
Like Ms. Proos, Ms. Haus
does not advertise, preferring to
rely on word of mouth. ❑
Joint Venture In
Jerusalem (JPFS) — Geotek
Communications, Cogeco Cable
and Techcom have signed a let-
ter of intent to form a joint ven-
ture to launch a Canadian
mobile wireless communications
service based on Geotek's pro-
prietary FNMA technology.
The new company, called
GeoNet Canada, will be 45 per-
cent owned by Geotek.
The three partners said the
letter of intent is subject to the
completion of a due diligence re-
port, approval of the board of di-
rectors and the execution of
GeoNet will focus on provid-
ing advanced mobile communi-
cations services to business or-
ganizations that rely on real-
time communications to manage
and coordinate fleets of vehicles
and to maximize the productiv-
ity of mobile workers.
The service will be provided
using Geotek's FHMA-based
digital network technology,
which provides spectrum effi-
ciency, voice and data services,
immunity to interference and
extensive coverage. The com-
munications services are already
in operation in three major
American cities, and are sched-
uled to operate in over 35 major
U.S. markets by the end of 1997.
The companies also an-
nounced that Industry Canada,
the Canadian agency responsi-
ble for spectrum allocation, has
approval in principle to give
GeoNet 900 MHZ frequency al-
This will allow the company
to deploy a digital radio network
which will be completely com-
patible with Geotek's FHMA
network in the United States, al-
lowing customers of one system
to roam on the other.
Morality Is Rising
Jerusalem (JPFS) — Israeli
debtors' payment morality was
rising compared with that of Eu-
ropeans, according to data re-
cently presented at a conference
organized for the Federation of
European Credit Management
Associations, a professional con-
ference in Belgium.
According to the data, Israelis'
payment morality remained sta-
ble in the first three months of
the year, compared with the cor-
responding period in 1995, with
an average delay in payment of
Most European countries'
payment morality was on the
decline, as measured by the av-
erage number of days payments
Even so, Israelis continued to
show one of the lowest payment
morality rankings compared
with other countries.
Eyal Yanai, general manager
of Business Data Israel and
founder of the Israel Institute
for Credit Management, said
Germany and England have suf-
fered the worst decline in pay-
In Germany, the average de-
lay in payment has increased to
29 days from 20, while in Eng-
land the delay has risen to 32
Holland has the best payment
morality, with an average delay
in payment of 19 days, followed
by Belgium, where the average
delay is 20 days. Italy had the
worse payment morality, with
an average delay in payment of
41 days, followed by Israel.
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