the white high school to a cham-
pionship.
In Ardmore, Okla., a tornado
destroyed a black school. The
town decided integration was
cheaper than rebuilding.
Detroit has had its own share
of battles, Mr. Lobenthal said.
Ford Motor Co. in the '60s
tried to buy off ADL, offering
$25,000 to the national office if
"Prejudice today?
It's a given
that it's
undersirable."
a report was not published on
underutilization of Jews in the
auto industry. ADL spurned the
offer and published its report.
A similar investigation of the
retail industry had an unex-
pected result.
"I got a call from Joe Hudson,
and I didn't even know who Joe
Hudson was," Mr. Lobenthal
said. "He heard about our retail
report before it was published
and said he knew discrimination
was happening at J.L. Hudson's
and he was absolutely opposed
to it."
Mr. Hudson asked ADL to
find out how Jewish employees
were being targeted at Hudson's
stores so he could put an end to
bias.
An opportunity came weeks
later when the Detroit ADL -re-
ceived a complaint from a Jew
who offered the full asking price
for a home in Grosse Pointe. The
realtor openly admitted the Jew-
ish buyer was turned down
because of his religion. Mr.
Lobenthal learned the owner of
the home was a senior official at
Hudson's. The man was fired
within three days after Mr.
Lobenthal's call to Mr. Hudson.
It was the beginning of change.
Jewish employees at Hud-
son's had for years hidden their
religion because they were
afraid they would lose their jobs.
"There were people who worked
on the High Holidays for 20
years because they were afraid
to reveal they were Jewish," Mr.
Lobenthal said.
"Joe Hudson had as much
commitment to eradicate anti-
Semitism in his stores as any
Jew," he said. Mr. Hudson went
on to lead Detroit Renaissance
and New Detroit after the 1967
Detroit riots.
Mr. Lobenthal uses the Hud-
son's story to illustrate the dif-
ferences between the 1960s and
the 1990s. "What happened
there is inconceivable today.
There are resources, protections,
advocates, laws, and there is re-
course," he said. "You can sue
LOBENTHAL page 22
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