HiEE SCIBULED
MAMENAICE
For up to 38 months-38,000
don a leased 18
PHOTO BY DANI EL LIPPITT
3 Great Cars...At Value Payments!
'96 BMW 318tia
• The automobile shown has optional active package
'96 BMW 328ia
Dr. Don Powell
Bringing Health Care
To The People
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• • • • ,
JULIE EDGAR STAFF WRITER
D
,
5
MAKE
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ERHARD
BMW
042-6505
Michigan's Largest and Most
4065 Maple
Experienced BMW Dealer
Just E. of Telegraph
Family Owned and Operated Since 1964
Bloomfield Hills
OPEN
SATURDAY
SALES
10A.M.-4P.M.
SERVICE/PARTS/SALES
Mon. &
9 p.m.
*36 month closed end lease subject to approved credit with BMWFS. $2500 non-refundable down payment for 318tia. 328ia and $3,000 for 740iL required. Title, license, and use tax ad-
ditional. A security deposit of $300 for 318ia . $350.00 for 328ia and $1000.00 for 740iL. 10,000 miles per year limit. $.15 cents per mile over limit. MSRP of $22.105 for 318tia. $36,020
for 328ia, and $65,000 for 740iL. Option to purchase at lease end of $13,705 for 318tia. S22,692 for 328ia and $37,050.00. Total payments equal to ad price + 6% ordered. Scheduled Main-
tenance provided by BMW of North American for any 1996 vehicle leased through BMWFS for a period of 36 months or 36,000 miles.
r. Don R. Powell serves as
a kind of buffer between or-
dinary folks and the med-
ical establishment.
As president of the 16-year-old
American Institute for Preventive
Medicine in Farmington Hills, his
specialty is "self-care," which
means he helps people quit smok-
ing, lose weight, manage stress
and be more discriminating about
getting treatment for their ills.
To that end, the Institute has
published nearly a dozen self-care
guides for families, women, chil-
dren and older adults that cover
basic illnesses and conditions,
along with self-care kits that in-
clude booklets, cassette tapes and
software that companies use for
their employees' health concerns.
The written guides, which are
avail able in bookstores, include
"flow charts" that tell the reader
what to do, for example, in case of
chest pain. An easy-to-read symp-
tom checklist will guide the user
to either the emergency room, the
doctor's office or bed. The cassette
tapes do the same.
Hundreds of thousands of
copies of the sensible guides have
been sold to health-management
organizations, insurance compa-
nies and corporations, sometimes
custom designed. As part of their
labor contract, members of UAW-
Ford can dial the Institute's 800
number to receive self-care kits.
Dr. Powell, of West Bloomfield,
said a clinical review panel of
physicians makes sure the infor-
mation and advice in the books is
airtight.
Wellness programming, how-
ever, is the soul of the Institute
and the reason Dr. Powell, 45,
switched careers 17 years ago.
He taught psychology at the
University of Michigan for eight
years, and, as a clinical psycholo-
gist, privately treated patients.
His doctoral dissertation on smok-
ing cessation jettisoned him into
the public-health arena, where
his interest broadened to include
obesity, stress management and
physical fitness.
"I felt frustrated that an nour
of my time was devoted to help-
ing one person, whereas design-
ing group programs and writing
these books helps me to reach mil-
lions of people," he said.
With the success of the smok-
ing-cessation program, Dr. Pow-
ell and his wife, Nancy Talberg
Powell, a teacher at Hillel Day
School, moved to New York,
where he worked for the Ameri-
can Health Foundation. He found-
ed the American Institute for
Preventive Medicine in Farm-
ington Hills as a regional office for
the Foundation, but the two busi-
nesses are no longer affiliated.
The Institute has trained thou-
sands of professionals in hundreds
of hospitals and corporations, like
the Big Three, AT&T and Exxon,
to help others shake bad habits.
One reason for the success of
the programs is Dr. Powell's ap-
proach to ending habitual behav-