LOCK IN TODAY AND RECEIVE A GUARANTEED RETURN OF PHOTO BY EL IZABETH CARNEGIE LINK page 51 575;IN During this lime of economic uncertainly, ifs nice to know that Larry Sherman of Birmingham's Principal Shopping District believes Somerset North won't take away from downtown Birmingham. Comerica is offering something that's certain to put a smile on your f ace—a guaranteed return on your money. In Fact, now through April 30, 1996, you can: APY • Lock in our special 5.75% • Receive an inlerest-bearing checking account. free of monthly maintenance fees until the year 2000. There are onl y Iwo requirements. Invest $10.000 or more in a new Comerica Bank Time Deposit Account or IRA for nine months. And, if you don't alread y have one, open a Comerica Bank checking account with a minimum of $500. So slop by any Comerica Bank branch. Your time will be well spent. Guaranteed. For more information, call 1 800 292 1300. - - - ComencA WE LISTEN.WE UNDERSTAND. WE MAKE ITWORIC Comerica Bank. Member FDIC. Annual Percentage Yield is based on a nine-month Time Deposit Account (TDA). Penalty for early withdrawal from Time Deposit Accounts. Special race offer available to new money deposits only. Minimum opening balances are SI0.000 for Time Deposits and IRAs and S500 for checking accounts. Maximum deposit 5500.000 in a single account. To qualify for this promotional offer, only regular and interest-bearing checking accounts are eligible. APY not applicable lo renewing Time Deposits and IRAs. Other bonuses. coupons or special rates cannot be combined with the above offer. Consumer deposits only. C/D Is Your Financial House In Order?? To find out call Up PHASE FOUR CC Certified Financial Planning Professionals Municipal Bonds Listing UJ (810) 559-6980 Receive Weekly Report w O UJ JOEL LEVI, CFP TRISH WELLMAN, CFP 17117 West 9 Mile Road, Southfield, MI 48075 Phase Four Advisory, Registered Investment Advisor 52 Securities offered through Vestax Securities Corporation, Member, NASD & SIPC, 1931 Georgetown, Hudson, OH 44236 (216) 650-1660 • downtown businesses, assessed the impact of Somerset North in much the same way. "We realize that for six months we'll lose some Birm- ingham shoppers to interest, and we also feel those people who are Birmingham-imperative shop- pers are going to continue to shop Birmingham because of its uniqueness, ambience, outdoor dining, concerts in the park and things they come to Birmingham for on a regular basis. "We're going to work harder at attracting that Birmingham market — Bloomfield Hills, Franklin and surrounding areas — on a more consistent basis and do a better job at image ad- vertising," she said. Downtown Birmingham is home to The Limited, The Gap, Victoria's Secret and Banana Re- public, and with the exception of the latter, so is nearby Oakland Mall. Larry Sherman, owner of Sherman Shoes and chairman of the Principal Shopping District, said 70 percent of respondents in a recent survey said they'd continue to shop in Birmingham, even with Somerset North near- by. The survey was part of a wide-ranging marketing study commissioned by the PSD. "We compete with all the malls, and Somerset is just one of the malls we compete with," he said. "Surveys have said the No. 1 store people visit when not shopping in Birmingham is the J.L. Hudson Co. The nearest has been in Oakland Mall on one side and Twelve Oaks on the oth- er. Somerset North will proba- bly have four or five stores that are the same, but I don't think that's a lot," he said. Sherman Shoes, for example, has locations in Birmingham and Somerset, both of which have "coexisted nicely" for over 25 years, Mr. Sherman added. 'We're not worried. We expect they'll be some buying decisions that may change temporarily, but I think in the long run there's enough uniqueness in Birmingham," he said. "The draw for Somerset North is go- ing to be a very big area, proba- bly a 150-mile draw. Our draw is a six-mile radius. The Gap can be successful here and in Som- erset North, as can others." Ms. Gotthelf said the city plans to enhance its appeal with more antique shops and art galleries, and is entertaining the idea of pro- viding a trolley service between Birmingham and Somerset. "We look at ourselves as very mid-America." — Shelley Darmetko, Oakland Mall marketing director "We're going to try and work on getting a lot of the customers Somerset is trying to attract as a regional destination to also in- clude Birmingham in their shop- ping (plans), especially if they're coming in for the weekend," she said. Oakland Mall has something else in mind. The imminent opening of Somerset North ac- tually presents it with an op- portunity to distinguish itself rather than to compete, said marketing director Shelley Darmetko. "Somerset North is going to be very upscale. We look at our- selves as very mid-America. Our