WE EIRE
fiLAIMS
BUYING
"As long as it was a hospital
and noncompetitive, the retail
pharmacist didn't see anything
wrong with it," Mr. Sternberg
said. But as managed care orga-
nizations like HMOs and mail-
order pharmacies grew in size
and number, and large chains
like Rite Aid still couldn't get vol-
ume discounts, pharmacists got
angry. A federal lawsuit accus-
ing drug manufacturers of price
fixing and discriminatory pricing
is pending in a Chicago federal
court.
Mr. Sternberg is irritated by
the unequal pricing structure, es-
pecially when it comes to mail or-
ders, for-profit entities that
receive deals from drug compa-
nies and are often owned by
them.
He, too, has been squeezed by
shrinking profits, but many of his
customers don't trust mail-order
companies, he said. They return
to his store because many of them
are within walking distance, and
he provides credit if they need it.
And, he added, if he knows of a
generic drug that is as effective
as the brand-name, he'll call the
doctor who prescribed it and sug-
gest a cheaper alternative, he
said.
Howard Jacobs, owner of Dar-
ing Drugs, which has three loca-
tions in Oakland County, is also
angry about competition from
mail orders, which he believes are
not bound by the same quality re-
quirements as pharmacists. Plus,
mail-order pharmacies are ille-
gal in Michigan; anytime some-
body orders, it's from an
out-of-state company.
Mr. Jacobs said he likes to of-
fer brand-name medications to
his customers, so he is rankled
that drug manufacturers don't
decrease the price of a medica-
tion, even when the patent on the
drug has expired and its generic
form is available. Capoten, a
blood pressure medicine, costs
him about $130 for 100, for ex-
ample. Its generic counterpart
costs half that.
"The little independent phar-
macy really cares more for the
customer than he worries about
the insurance company. In many
cases I'll give my patients the
brand-name rather than auto-
matically give them a generic. In
the chains, they give them a
generic without even asking. I
don't lose money because I
haven't lost customers. I talk to
them," he said. ❑
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THE CADILLAC OF SERVICE..
RINKE
1996 Cadillac Sedan
DeVille
Chrome Wheels, Leather Seats,
$1000 down
►
$2000 down
$3000 down
s gt $475 mo. 5 432 mo. '389 mo.
EQUIPPED WITH:
ISB Package & Security System. 275 H.P., 4.6 Liter,
V-8 Northstar System. Anti-Lock Brakes, Airbank
System. Speed Sensitive Steering
Stk# T223065
oo4
...
1996 Cadillac Eldorado
EQUIPPED WITH: Chrome Wheels, Leather Seats,
Security System. 275 H.P., 4.6 Liter, V-8 Northstar
System. Full Range Traction Control, Real Time
Road Sensing Suspension, Speed Sensitive
Steering, Airbank System, Anti-Lock Brakes.
24
Mods
karlease
$1000 down
$2000 don
$3000 down
$499 mo, '456 mo, '412 mo,
Stk# T61 3542
THINK
SPRING!
Greg
1996 Cadillac Seville
SLS
Chrome Wheels, Leather Seats,
SHOES
Orchard Mall
W. Bloomfield
851-5566
-
F.
, All,
fb- -
24
$1000 down
Months
Smartease $562 mo.
$2000 down
$3000 down
'518 mo, '474 mo.
EQUIPPED WITH:
Security System. 275 H.P., 4.6 Liter, V-8 Northstar
System.. Full Range Traction Control, Real Time
Road Sensing Suspension, Speed Sensitve
Steering, Airbank system, Anti-Lock Brakes.
Mix
Stk-# T822991
271 W. Maple
Downtown
<WI
Birmingham
kr)
,
al
'14
258.0212
0
t . on fee, Ref. sec. dep. of S500, plus down payment as shown above on Sedan DeVille and Eldo., S2,300
- GtvtAC SMARTLEASE 24 Mos. on Sedan DeVille & Eldorado, Seville SLS. First pymL, + acquis
on Seville SLS.; plate or transfer fee due on delivery.State & lux. tax additional. Mile limitation of 24,000 on Sedan DeVille & Eldorado, Seville SLS. 15c per me excess charge over limitation. Lessee has
option to purchase at lease end. Sedan DeVille 526201, Eldorado S28,537, Seville 530282. To get total payments, multi* payment by number of months
Mill Floor
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Southfield, MI 48034. A picture would
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returned, you must enclose a self-ad-
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Tues., Wed. 9-6
Sat. 9-5; Sun. 12-5
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INKE CADILLAC
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CD
CY)
CS)
enerat otors
.family
19 .1 7
7 5 8 — IL 8 0 0
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If traveling east on I-696, exit Van Dyke; take second bridge past Van Dyke over expressway to RINKE.
Open Mon. 7-9pm, Tues. 7-7 pm, Wed. 7-7 pm, Thurs. 7-9 pm, Fri. 7-6 pm
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acEu.ENct
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