eal Beat
MEDICATION page 71
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an issue like racism, another ap-
proach is better.
"Most of the programs the gov-
ernment has to reduce prejudice
are usually designed to increase
positive feelings toward minori-
ties," says Professor Cacioppo.
"But our research suggests that
increasing positive feelings won't
help reduce violence.
"It may lead to more positive
behaviors toward minorities —
but it will not reduce negative at-
titudes, and it's negative atti-
tudes that are related to
violence." ❑
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Researchers at
Ohio State Universi-
ty in Columbus stud-
ied blood donors to
uncover the relation-
ship of positive and
negative feelings.
Contrary to tradi-
tional theory, which
holds that negative
and positive attitudes
are psychological op-
posites, they found
that strong positive
and negative feelings
can coexist.
John Cacioppo,
professor of psychol-
ogy at OSU, found
that people could
have very positive feelings about
giving blood (because it benefits
others) and very negative feel-
ings (they're afraid of needles,
etc.) and still donate blood.
"What we're finding is that
having positive attitudes toward
an object is not the same as hav-
ing an absence of negative atti-
tudes," Professor Cacioppo says.
That means a person's positive
and negative feelings toward
something do not increase or de-
crease in relation to each other.
It slso means that getting people
to change their behavior is bet-
ter accomplished by targeting the
attitude that will lead to the de-
sired result.
For example, Professor Ca-
cioppo says that if communities
want people to donate blood, they
should emphasize the positive
aspects, since that is what most
often motivates donors. But for
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AM,
right lights. Pounding mu-
sic. A room filled with
sweaty strangers.
A place where no one
knows your name.
That describes at least some
of the fitness emporiums many
of us have encountered through
the past couple of decades. It's no
wonder, then, that an estimated
80 percent of us retreat back to
our couches.
But what if our fitness in-
structors cared as much about
our brain as our brawn? What
if we pumped up our lobes along
with our abs?
What if we went to exercise
class not to get thin, but to get in
touch with our inner selves? To
recapture the joy of movement
we had as children? To reduce
our stress level? To bolster our
immune systems?
Cindy Cain is a writer for Copley
News Service.
That's what "mind-body" fit-
ness is all about. The phrase is
popping up more and more in ex-
ercise circles.
The "Buns of Steel" video peo-
ple have jumped on the band-
wagon by creating a Mind/Body
Series of fitness videos. "Power
Yoga," for instance, "combines
the muscle-toning benefits you
expect from 'Buns of Steel' with
the stress-reducing benefits of
yoL a."
Other video titles include "Dix-
ie' Carter's Unworkout," designed
to help you explore your inner
self, and "Beryl Bender Birch's
Power Yoga," a complete mind-
body workout developed to help
you "focus on mindful breathing
and body heat."
In a television show called
"Your Mind and Body," created
by Time Inc. Ventures, model
Kim Alexis explores the "play
FITNESS page 74