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March 22, 1996 - Image 19

Resource type:
Text
Publication:
The Detroit Jewish News, 1996-03-22

Disclaimer: Computer generated plain text may have errors. Read more about this.

VOLVO

-

tan Detroit and the JCC, decid-
ed on Mr. Sorkin because of his
enthusiasm and his ability to ex-
cel when challenged, Mr. Bloom
said.
Mr. Sorkin said he was drawn
to Detroit because "the commu-
nity and the Center have a mar-
velous national reputation.
"I'm also very attracted to the
concept of two centers," he said.
"It's exciting the Center is a part-
ner in stabilizing the (Southfield
and Oak Park) community, and
the Maple-Drake building area
is vibrant with so many young
Jewish families."
Mr. Sorkin will make several
trips to the Detroit area before
the summer to acquaint himself
with the JCC and the Jewish
community.
"We all know what has to be
done; the order is academic," Mr.
Bloom said. "We don't have a pri-
ority list drawn up to be pre-
sented to him. We want him to
get a feel of it before we sit down."
Center leaders and Mr. Sorkin
will focus on stabilizing and
training staff and balancing the
budget. But neither can be done,
according to Mr. Bloom, until
programming is determined.
Added JCC First Vice Presi-
dent Harry M. Eisenberg, "Now
that we have a new exec, we will
start strategic planning and look
at what areas we should focus in
on and what areas we should not.
We want to take full advantage
of him and utilize his skills to
move forward."
Mr. Sorkin served as the ex-
ecutive director in Delaware for
the last eight years, where cen-
ter membership is 6,000. The
-agency operates on a $3 million
budget. The Wilmington Jewish
Community Center, which ser-
vices the entire state, provides
outreach services through
Delaware's four synagogues.
Mr. Sorkin described the
Wilmington Center as stable and
said its budget is balanced regu-
larly. The challenge, he said, is
reaching out to the state's 15,000
Jews.
By coincidence, Mr. Sorkin is
the fourth Jewish professional to
move from Wilmington to Detroit
in the last few years. Rabbi Her-
bert Yoskowitz of Congregation
Beth Achim came in 1994, and
his wife, Rachel Yoskowitz, be-
gan working as the director of

Resettlement Service just over a
year ago. Rabbi Marla Feldman,
the Jewish Community Council's
assistant director for domestic
concerns, moved two months ago.
All three know Mr. Sorkin.
"I have high regard for him as
a Jewish professional in the com-
munity," Rabbi Feldman said.
"His primary concern was with
what took place in building and
meeting the needs of the com-
munity. He cooperated and
worked well with other Jewish
professionals."
Prior to his present job, Mr.
Sorkin worked as a national con-
sultant for the Jewish Commu-
nity Center Association, where
he provided consultation to JCCs
around the country.
Before that, he served for five
years as assistant executive di-
rector at the Pittsburgh JCC.
Mr. Sorkin holds an under-
graduate degree from Penn State
in not-for-profit administration
and a graduate degree from-Tem-
ple in education.
He is halfway through a mas-
ter of business administration
program at the University of
Delaware and expects to earn his
degree in the Detroit area.
"Many of us found, in taking
over centers of the '90s, that a
large part of our function is run-
ning a big business," Mr. Sorkin
said. `Those skills needed to run
the business aspect of a center'
are different than the ones most
center executives came in with
20 years hgo."
Mr. Sorkin said one of his
broadest goals for the Detroit
JCC is ensuring it operates like
any other $6 million business.
"That's an obvious expecta-
tion," Mr. Sorkin said. "I feel
strongly about creating an envi-
ronment where all Jews feel wel-
come to the Center. I want to be
able to nurture and recognize the
right to be different and build
community consensus and in-
volvement. I also want to help
preserve and enrich our Jewish
heritage.
"I think the Center needs to fo-
cus on programmatic goals in the
areas of health, physical educa-
tion and areas that can be used
as tools to create committed
Jews. The bottom line is getting
Jews connected," Mr. Sorkin
said. "Even if it has to be done
one family at a time."

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