she does all the ordering and han-
dles all the catering, a huge part
of her business.
"My focus has changed. I used
to say I was a chef; now I say I'm
a businesswoman," she said.
Today, Bonnie's employs two
food chefs, two pastry chefs and
two counter people, all of whom
receive health benefits and paid
vacations. Most of them have been
with her for at least three years.
"The staff stays because it's a
comfortable place to work. I don't
hover.
"Everybody pitches in when
there's a crisis," Ms. Fishman
added, as food chef Joan Melnick,
a Hebrew teacher at Temple Is-
rael, headed for the door to per-
sonally deliver bags containing
lunch. The delivery person was
out for the day.
Five years ago, Fishman began
to offer lunches at Bonnie's — in-
cluding sandwiches, stuffed pizza
and pasta — with everything
made on the premises, with only
the freshest ingredients. She also
began delivering.
Some selections are always on
the menu. Customers love the
bowtie pasta with sun-dried toma-
toes, for example, but every day
the kitchen turns out specials like
sweet potato pea soup and chick-
en piccata.
"We're selling more food than
desserts. Thank God, because
dessert sales are down all over,"
she said.
But her cookies, cakes, scones,
muffins and danishes are still
baked fresh daily, without preser-
vatives.
The beauty and substance of
her creations are only one reason
she's stayed in business as long as
she has.
"My theory is that I never bite
off more than I can chew," Ms.
Fishman said. "I'm not in six lo-
cations. I'm here most of the time,
and we've never skimped on qual-
ity.
There are now 65 software
houses in Israel involved in export.
International corporations have
also expressed their faith in Israel
as an international software re-
search and development center.
EDS, the software development
arm of GM, purchased shares in
Tadiran Systems, Siemens has ac-
quired controlling interest of Or-
net, and EPC has invested in
Optibase.
Mr. Shor cited a survey recent-
ly conducted by the software divi-
sion, showing a shortage of some
1,000 computer professionals for
1996-1997.
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and Estate Planning
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Merrill Lynch Trust Bank of Michigan.
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Software Industry
Expects '96 Boom
Jerusalem (JPFS) — The Israeli
software industry is expecting
1996 to be a record year with ex-
ports forecasted to jump by 20 per-
cent from $300 million in 1995 to
$360 million, Amiram Shor, chair-
man of the software division of the
Manufacturers Association, said.
Speaking at the division's an-
nual meeting, Mr. Shor also an-
nounced that 1995 output rose 20
percent, totaling $1 billion, and
exports increased 25 percent com-
pared with 1994.
Penetration into new markets
such as Southeast Asia, South Ko-
rea and Singapore occurred in
1995.
Software exports to Japan,
which were over $30 million last
year, are expected to reach $35
million in 1996.
A tradition of trust.
© 1996 Merrill Lynch Trust Bank of Michigan.
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