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©1995, Beltone Electronics Corporation
JEWISH CAMPING EXPERIENCE
IN A KIBBUTZ ATMOSPHERE
FOR BOYS AND GIRLS AGES 8-1 6
HABONIM CAMP TAVOR
ON BEAUTIFUL KAISER
IN THREE RIVERS, MI
LEARN MORE ABOUT TAVOR AT
SUNDAY, MARCH 3
* TALK To LAST YEAR'S CAMPERS AND THEIR PARENTS
Orchard Lake Rd. • West Bloomfield
* MEET CAMP REGISTRAR & SHALIACH
FOR MORE INFORMATION CALL GADI RAVIV (810) 358-3054
Their two-year crash course in
business parallels the emergence
of their company. Ms. Delidow's
finance experience was limited to
"looking for a plus sign in my
checkbook." Meanwhile, Ms.
Denyer traded in her bartending
job to devote herself to her full-
time 34D duties.
At 28, both maintain an ideal-
ism, high energy and a sense of
humor. But their outlook also in-
dicates an intuitive understand-
ing of changing market trends.
"Consumers are bombarded with
stimuli, and most of them simply
want a sense of peace and com-
munity," Ms. Denyer said.
The "back to the natural" busi-
ness philosophy makes a connec-
tion with consumers who've
grown weary over the production-
line wholesale furniture ap-
proach, she said.
"With our products, people get
to see the evolution and origins
— from material to finished piece.
It's made for them, and if they
take care of it, it'll last for years."
34D offers a warranty with all its
With 34D, Ms. Delidow and
Ms. Denyer have found a way to
balance their personal artistic ex-
pressions with the practical real-
ity of the marketplace. That's not
to say that the days of in-your-
face art and existential discus-
sions are over. Just set aside for
About eight years ago, the
women were drawn together by
fate and the force of opposites at-
tracting. Ms. Delidow is Jewish,
but both share self-described "typ-
ical middle-class values" and were
raised in families where wood-
working and other crafts were
As art students at CCS, they
were distinctly different. "Our
friendship and dialogue about art
has developed over time," said
Ms. Denyer, who, along with Ms.
Delidow, earned a fellowship to
study in the New York City stu-
dio of sculptor Ursula von Ry-
dindsvard. In New York, their
creativity was probably put to the
greatest test: trying to get by on
$7 a day.
At CCS, Ms. Denyer focused on
nontraditional painting that she
described as a "quiet style." On
the other hand, Ms. Delidow mi-
grated to conceptual art that of-
ten confronted the viewer with
stark images and ideas. One of
her pieces went so far as to ques-
tion the value of the CCS art pro-
gram. These days, both claim
With a hands-on strategy and
a contagious enthusiasm, Ms.
Delidow and Ms. Denyer have
created a business that reflects
their approach to art and life.
"People like to deal one on one,"
said Ms. Delidow. 'We're up front,
give our customers options, and
make sure we give them what
they want and expect."
Even if 34D grows, the two
women don't plan to give up the
"hands- on" work forming metal,
glass and wood into customized
furniture. 'We don't make gener-
ic pieces," said Ms. Delidow.
"We're making one-of-a-kind
Several architects, a welding-
trade catalog and a few home
builders have contacted 34D,
along with an increasing number
of residential clients. Right now,
said Ms. Delidow, 34D is slightly
underpriced. That's the only con-
cession they'll make in exchange
for a high-profile job, she said.
Up until recently, they figured
all they needed was enough space
to weld, wrought and assemble
coffee tables, chairs, storage units.
If the last year is an indication
of the appeal of their work, 34D
might soon be moving into their
large dream space. Heat includ-
As for the business forecast, the
two artisans predict a warming
trend on the horizon.
LEADING ISRAELI STOCKS
TRADED ON U.S. EXCHANGES
ORCHARD LAKE, 12:00-2:00 P.M.
* SEE SLIDES AND A VIDEO ABOUT CAMP
ARTISTS page 55
Alicia R Nelson
Elbit Computers NASDAQ
Elron Electronics NASDAQ
First Israel Fund NYSE
Source: Allen Olender, Prudential Securities,