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March 01, 1996 - Image 12

Resource type:
Text
Publication:
The Detroit Jewish News, 1996-03-01

Disclaimer: Computer generated plain text may have errors. Read more about this.

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Chaim Weiznrann:
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by

/EMMA REINHARZ

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Sunday, March 10, 1996

THE DETROIT J EWIS H NEWS

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Capital Idea Targets
Fund-Raising Dilemma

RUTH LITTMANN STAFF WRITER

hat happens when Federation's Allied Jewish Cam-
some money just isn't paign provided the Fresh Air So-
enough? Seizing the ciety with $426,500 in
lyrics from an Oliver community funds earmarked for
Twist song, you can always "beg, operations, but not nearly enough
borrow or cadge."
to finance expansion.
But local Jewish agencies have
The Jewish Vocational Service
a better idea: capital and endow- received $745,172 in Campaign
ment campaigns.
money. That, too, is sharply less
Within the last year, the Jew- than the agency needs, says JVS
ish Federation of Metropolitan Executive Director Barbara
Detroit has been bombarded With Nuremberg.
more than a dozen requests from
"We don't want to be in a cri-
agencies that annually benefit sis. We are proactively doing
from its Allied Jewish Campaign what is necessary at this point.
but want permission to carry out This (potential) campaign is vi-
their own, independent fund-rais- tal to maintaining services, as
ers too.
well as to addressing unmet
For a variety of reasons, these needs and enabling the agency to
agencies are having trouble mak- operate in a fiscally sound man-
ing ends meet and they need Fed- ner," Ms. Nuremberg says.
eration's approval to solicit
The situation paints a famil-
additional charitable dollars, over iar scenario. Too many needs. Too
and above what they receive in few dollars. Ms. Sherman ac-
yearly Campaign allocations.
knowledges that some agencies
However, the influx of requests seeking Federation's OK to car-
has forced Federation to confront ry out capital or endowment cam-
a dilemma. If needy agencies con- paigns will be disappointed. Their
duct separate fund-raisers, requests might be flat-out denied
they're likely to compete with or delayed.
each other and frustrate local
Mr. Finkelberg says he already
philanthropists, many of whom has waited — for two years. The
already give what money they Fresh Air Society initially want-
can to the Allied Jewish Cam- ed a capital campaign in 1994, r—/
but Federation asked for patience
Paign.
To prioritize and synchronize while two other agencies, the He-
fund-raising efforts, Federation brew Free Loan Association and
has formed a Capital and En- Jewish Family Service (for a do-
dowment Campaign Committee. mestic violence program), con-
Established last November, the ducted fund-raisers of their own.
CECC is led by Jane Sherman
"We waited until it was our
and volunteers from the Federa- turn," Mr. Finkelberg says. "We
tion, as well as its financial arm, know our time will come; it's just
the United Jewish Foundation. a matter of when it'll come.
"The community has always
"I'm not going to burn any
had capital campaigns," Ms. bridges at this time. At this time,
Sherman says. "It just seems that I think we need to work as a
recently, everybody needs to op- group."
erate capital campaigns at the
Michael Berke, vice president
same time. I can't give you a rea- of financial development and
son why, except that the needs marketing at Federation, and
are there."
other community leaders say that (ri/
For instance, the Jewish Com- agencies have been receptive to
munity Center has undertaken the CECC and they plan on co-
a $1.25 million capital campaign operating with an overall prior-
for renovations. Sinai Hospital ity-setting plan, which involves
seeks Federation's approval to meetings and discussions be-
raise money for the construction tween Federation officials and
of an ambulatory care center in agency staff
Novi.
In the end, the process boils
The Fresh Air Society, which down to choosing which agency's
operates Camp Maas, hopes Fed- needs are Most dire and which
eration will give the go-ahead to projects most worthy. Ms. Sher-
a $3.3 million campaign to fund man admits that the final deter-
a kitchen, two dining halls, as minations will not be easy.
well as an auditorium that would
Federation officials say they do
double as a gym with a pool.
not expect the agencies' fund-rais-
"It's not a luxury piece. It's a ers to impair success of the Allied
necessity," says Harvey Finkel- Jewish Campaign. However, as
berg, executive director of Maas. a safeguard against this possi-
"Camps our size today have two bility, the CECC will impose re-
pools."
strictions on whom agencies may
Last year, - allocations
from •,•.! solicit „Ir.!
and when.
„..
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