111 ghe

Are you a single

"Sex but not
while you're
driving."

— Kevin Grold

equation, namely women, got no
thrill from this concept. Despite
all his study of romance, he
admits, "This was a little sur-
prising."
But others seem charmed by
such a sexually aggressive mar-
keting strategy. He is pleased
that the first week on the mar-
ket, he received eager calls from
Playgirl magazine, two male-ori-
ented catalogs and a tabloid TV
show.
He plans to market Hypnosex
himself, at first, through a toll-
free line and a nonrefundable fee.
Satisfaction, it seems, is not guar-
anteed. 0

Publicity
Deadlines

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normal deadline for
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items is noon Thursday,
eight days prior to issue
date. The deadline for
birth announcements is 10
a.m. Monday, four days
prior to issue date; out-of-
town obituaries, 10 a.m.
Tuesday, three days prior
to issue date.

All material must be type-
written, double-spaced, on
8V2x 11 paper and include
the name and daytime
telephone number of
sender.

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The Institute for Single Jewish Mothers is a program
of Jewish Experiences for Families (J.E.F.F.),
a division of the Agency for Jewish Education.
I.S.J.M. is a recipient of the Jewish Federation of
Metropolitan Detroit's Max M. Fisher Community
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In Hypnosex, he says, just the
opposite forces are at play: He
wants listeners to relax and let
the unconscious part of their
minds do all the work.
Certainly the tapes are as non-
graphic as you can get, filled with
the sounds of chirping birds and
waterfalls. And, with Mr. Grold
coaxing his listeners to imagine
such things as a barking puppy
or a stick of butter melting in the
sun.
But he is far from passive
when it comes to marketing Hyp-
nosex.
"You've heard of power walk-
ing, power lunches? Now we have
power sex, " proclaims Mr. Grold
in his promotional literature.
In fact, Power Sex was his orig-
inal title until Mr. Grold discov-
ered that the other half of the

1204

Jewish IF SO,
mother? THERE'S
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49