GOODBYE WRINKLES!!

11

11

TV LAND page 115

THE DIFFERENCE

Before

A

After 4 Months

REVOLUTIONARY CONCEPT IN ANTI-AGING TECHNOLOGY

Experience The Miracle
Call NOW For Your FREE Consultation
(810) 932-1222
Ask for Pam at Salon Hair In Vogue

DAVID SYME AND HIS BAND

Entertainment
Family Events
Jewish Programs
Corporate Shows
Concerts
Lecture-Concerts
BAND or SOLO

810•681•2417

NOW AVAILABLE FOR WEDDINGS

David Syme's EIGHT recordings available
at all Hatinony House locations
or call 1-800-321-PIANO
(1-800-321-7426)

adz'

I

•

1

111111

NOW appearing Wednesday evenings at
JOE MUER'S GRILL (in Southfield)
810-644-5330

Hear David Syme LIVE on WHND, 560 on the
AM Dial, every Friday from 5:00 p.m. to 6:00 p.m.

"I spent four nights
at the station during
the blizzard."

271 West Maple
Gowntown Birmingham
258.0212
Mon-Sat 10-6 • Thurs 10-9

We'll Help You
Throw a Party
They'll Never
Forget!

MEL BALL

latertainment Agency

810-851-1992

Treasures of
Annie's Antics

— unique clothing & accessories
for children and women —

I Winter Savingsli

S uzanne s.

Ph otography

WEDDINGS ♦ PARTIES
♦ PORTRAITS

116

(810) 258.8780

Bri,ial Gallery

33316 Grand River Avenue

Downtown Farmington

810-474-3131

week of the blizzard, the station
aired 80 hours of snow-related
news and weather forecasts.
"I spent four nights at the sta-
tion during the blizzard," Mr.
Rudin said. "It was great. This is
what we live for."
Currently, Mr. Rudin is re-
sponsible for the weekend morn-
ing weather, which means
getting to work at 4:30 a.m. On
weekdays, he typically arrives at
work by 11 a.m. and leaves late
in the evening.
His forecasts are all ad-libbed,
which he prefers over reading
from a teleprompter. When he
did the news at a Madison, Wis.,
'station, Mr. Rudin read from a
teleprompter, which made him
uncomfortable.
"One of my (on-air) goals is to
smile," Mr. Rudin said. "News is
serious. Things like Bosnia are
serious. But the weather — you
don't have much control over it."
Mr. Rudin graduated from
Michigan State University in
1992 with a degree in geography
and sociology. Two weeks later
he went to the University of
Michigan for two semesters of
graduate work in meteorology
and communications.

(810) 669-6010

AT COMMERCE PLACE

2045 W.MaplelZd., Suite 0405, Walled Lake
(1 Mile West of Haggerty Rd. between

Welch Rd. & Decker Rel.)

Find It All In
The Jewish News
Classifi.eds
Call 354-5959

— Steve Rudin

He left Ann Arbor to work as
an environmental reporter for a
24-hour cable news station in
Ventura County, Calif., and
worked in a handful of other mar-
kets before landing his present
job in the nation's capital.
From California, Mr. Rudin
went to Ft. Wayne, Ind., to do the
noon and weekend weather re-
ports. Six months later he moved
back to his parents' Farmington
Hills home and commuted to
Toledo to give the weekend
weather forecast. A few months
later he landed the job in Madi-
son, where he delivered the
morning-show weather and co-
anchored the news.
"I always wanted to do this,"
Mr. Rudin said. "I can show you
videotapes of myself when I was
9, pretending to be a weatherman.
I've never changed my mind."
What Mr. Rudin really wants
to do is work for a Detroit station,
but he was turned down because
of his youthful appearance, he
says. "The ironic thing is I'm dy-
ing to go back to Detroit," he said.
Still, Mr. Rudin is happy in
D.C., one of the top media mar-
kets in the country, and describes
his contract as long term.
While the viewing audience
doesn't see it, there is more to me-
teorology than the few daily tm-

air minutes. Each day, comput-
ers and satellites provide Mr.
Rudin with forecast maps. With
the use of a computer program,
he draws the day's forecast map
on a computer.
"My favorite part is drawing
the maps," Mr. Rudin said. "Be-
ing on the air is fun, though at
first it's nerve-wracking. I look at
my tapes from two years ago and
I have to laugh. Now, it's inter-
esting to see improvement."

"Fans don't forgive
women as they do
men."

— Amy Stone

For whatever reason, viewers
are very sensitive about their
weather forecasts. If the weath-
er changes and doesn't match the
forecast, viewers get upset.
"Everyone wants to blame
someone for something. We're
right more times than we're
wrong. It (meteorology) is a sci-
ence, but it's not an exact science.
It's not like a cookie recipe where
you know how much flour to put
in and your cookies will come out
right every time. We strive to be
correct, but if you're a few degrees
off, people get bent out of shape."

The News Report

A

spiring newscasters tend to
hear the same piece of advice
over and over again: If you
want to work in the industry, be
prepared to start small and be
willing to go anywhere."
David Schechter, formerly of
West Bloomfield, did both after
his 1993 graduation from the Uni-
versity of Michigan.
When the communications and
English major received his first
job offer, it was at the only tele-
vision station in Dubuque, Iowa
— population 60,000.
"I didn't want to go there," said
Mr. Schechter, who will be 25 next
month. "In retrospect, it was the
best two years. I learned a lot
about the business and about my-
self, and I also met a lot of neat
people in the business.
`Being a Jew in Dubuque was
also interesting. There were only
about 70 in the whole area, so I
felt that one of my responsibilities
was to teach people at work and
in the community about Judaism.
I thought it was important for us
to do stories about the High Hol-
idays or the Holocaust because it
provided an opportunity for our
viewers to learn more."
In Iowa, Mr. Schechter started
off as a weekend reporter, the
"lowest job" at.the station. How-
ever, over the course oftwo years,

N