SINAI
The Guild and Depa/ talent
of Volunteer Services, headed
by Elsa Silverman, is still op-
erating and will report directly
to Sinai President and CEO
Phillip Schaengold.
"The (Sinai/foundation split)
is really a minor operating
change," Mr. Schaengold says.
"The foundation remains com-
mitted to being Sinai's fund-
raising arm, but it really
needed to develop its own iden-
tity."
Within the next six months,
the foundation expects to initi-
ate a capital campaign to raise
money for Sinai's ambulatory
care facility in Novi, planned for
completion before the year
2000.
Pending approval by the
Jewish Federation of Metro-
politan Detroit, the foundation's
campaign will begin sometime
this spring or early summer, af-
ter Federation's Allied Jewish
Campaign ends.
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"Our efforts
are still 100 percent
for Sinai."
— Richard Roth
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As yet, foundation officials
have not targeted a fund-rais-
ing goal. However, they re-
cently hired an outside
counsel, Marvin Gold of Pitts-
burgh, Pa., who will help de-
velop a strategic plan for the
capital campaign.
Another project, the Cancer
Tree of Life, will raise money
for a Novi-based library de-
signed for doctors, nurses and
patients. Currently, the foun-
dation is selling "leaves" for a
bronze-cast and gold-toned
tree, which will stand in the
main hospital's lobby as a dec-
orative tribute to Sinai bene-
factors.
In addition to traditional re-
sources, the library will feature
online access to the latest med-
ical studies, abstracts and arti-
cles about cancer. The facility
will be housed at the Detroit
campus until the Novi site has
been completed.
As in years past, the founda-
tion is working with the Michi-
gan Jewish Sports Hall of Fame
to co-sponsor the annual Hank
Greenberg Memorial Golf and
Tennis Tournament to benefit
cancer research and educa-
tional programs at Sinai. The
tournament will be held in
June.
The foundation will continue
to host the annual Heritage
Ball, which raised $526,000 last
October for Sinai's Inflamma-
tory Bowel Disease Center.
The foundation will retain
the power to appoint seven of-
ficials to Sinai Hospital's 13-
member board.
Jewish community leaders
formed the foundation in 1992,
during rough financial times at
Sinai. Outside advisers said the
hospital's board was too big and
inefficient.
Officials at Sinai did what
has become common at other
U.S. Jewish hospitals: cut the
executive board down and
transferred other members to
an organization charged with
protecting Jewish assets and
earmarking them for Jewish
purposes (the foundation).
The foundation, since its in-
ception, also has accepted pri-
vate donations tagged for
specific medical endeavors. An
example: the new Women's
Health Center in West Bloom-
field, which was supported by
a gift from foundation Vice
Chair Cis Maisel Kellman.
Despite the fact that Sinai
Hospital experienced a full
turnaround from financially
troubling times in the late
1980s and early 1990s, Mr.
Roth believes that challenges
ahead require staunch finan-
cial support from the commu-
nity — support the hospital has
not sought previously.
Mr. Roth says the foundation
did not ask to spearhead a cap-
ital campaign in years past be-
cause it didn't want to interfere
with Federation's Allied Jew-
ish Campaign.
"Sinai never asked, and there
are people in the Federation
who felt that Sinai shouldn't
ask, because it would take away
from the (Allied Jewish) Cam-
paign," he says.
However, this has resulted
in missed opportunities for the
hospital, he says. Jewish char-
itable dollars have gone to oth-
er medical institutions.
With a new structure and a
new office, foundation officials
are hoping to make old dreams
come true. They say they're
counting on the help of Jews in
metro Detroit.
"By assuring Sinai's suc-
cess," he says, "we guarantee
that there will be Jewish med-
ical care available to the Jew-
ish community in the future.
I'd say that Sinai's future is
tied to the health needs of the
Jewish community. When
Sinai has been called upon,
Sinai was there." ❑