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PHOTO BY BI LL HANSEN
community. We have a wall cal-
The company is still checking
endar of community events; we out what it needs to do to kasher
sponsor teams; we have a good the new store, which is slated to
neighbor discount that we give to open March 11. Mr. Filler, who
the merchants next to our stores," grew up in a kosher home in Con-
Mr. Filler says.
necticut, says he believes the
At the location at Maple and kitchen is already kosher, but if
it's not, the location
Telegraph, the same
may have to be con-
plaza occupied by
Heidi Lich tenstein of
verted once it opens.
Barnes & Noble Book-
Cinderel la's Attic
"Looking from a
store, the store would
business point of view,
stay open on Satur-
days, but it won't sell ham as it it would be beneficial for us and
does in the Grosse Pointe location. for the neighborhood, because in
Einstein Bros. uses kosher Michigan it isn't something that's
dough from a commissary in In- offered," he says.
Einstein Bros. Bagels was the
dianapolis. Bagels are then boiled,
steamed and baked — a "hybrid synthesis of four bagel companies,
process," Mr. Filler allows, on the in Florida, Utah, Kansas and Cal-
ifornia. They formed a separate
premises of each location.
Superior Custom Wardrobes
Located on The Boardwalk e (810) 932-1155
Previous Sales Not Included • Offer not valid in conjunction with other promotions.
company called Progressive Bagel
Concepts, with Boston Market
the primary investor. The first
Einstein Bros. Bagel store opened
in Ogden, Utah.
"We plan to go in and dominate
the market," Mr. Filler says,
pointing to the good coffee and
other edibles offered at Einstein.
The chain features bagels in fla-
vors like spinach herb, chocolate
chip and sun-dried tomato, mul-
ti-flavored cream cheeses, Ein-
stein Bros. T-shirts, a cappuccino
"slush," cookies and bagel chips.
He also believes there is still
plenty of room for more bagel
shops in the metropolitan area.
The market, he says, "is not
even close" to being saturated. ❑
We invest in relationships.
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Farmington Hills, MI 48334
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West Bloomfield, MI 48322
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