.0
1"V]
on Self Defeating Behavior
Noted Author, Lecturer & Psychiatrist
Dr. Abraham Twerski
Director, Gateway Rehabilitation Center, Pittsburgh
...will be in Detroit to offer his uniquely
Jewish perspective on drug and alcohol
abuse, as well as his compassionate
insight into the mind of a person driven
to self destructive behavior.
A colorful and unusual personality, Dr.
Twerski is a member of a prominent
Chassidic dynasty, and a founder of
one of society's most successful
rehabilitation programs.
Monday, February 5
8:00 pm
Free Admission
Maple/Drake JCC
Boo
Catalog Creator
Enters Big Leagues
TIM COHAN SPECIAL TO THE JEWISH NEWS
Farmington Hills-based
catalog specialist has en-
tered the portals of one of
cherished
erica's
shrines.
Group SAA Limited has been
awarded a contract to develop
and produce three catalogs fea-
turing signature merchandise
and memorabilia for the Nation-
al Baseball Hall of Fame & Mu-
seum in Cooperstown, N.Y.
Group SAA president Steven
H. Simons says he was inspired
to try out for the big leagues af-
ter his company's success in pro-
ducing a catalog for the American
Quarter Horse Museum in
Texas.
PHOTO BY ELIZABETH CARNEGIE
A program of the The Daniel Sobel Friendship Circle
Co-sponsored by the JCC and The Jewish News
THE JEWISH NEWS
For information about the lecture or the Daniel Sobel Friendship Cirde
please call Rabbi Levi Shemtov at (810) 8554212
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Steven H. Simons: Group SAA president.
"I sent a package featuring the
AQHM catalog to the halls of
fame for baseball, football, bas-
ketball and hockey," he says.
"The Cooperstown people called
me and said they liked what they
saw and wanted to see more. I
said, 'Why don't you send me
some of your merchandise. We'll
do a design and some layouts.'
They agreed, and it wasn't long
before we secured the contract."
The one-year contract with the
Baseball Hall of Fame calls for
Group SAA to develop and pro-
duce three catalogs this year —
a spring catalog that will be is-
sued in March; an induction cat-
alog to be released in late
summer to coincide with the Hall
of Fame's annual induction cer-
emony; and a holiday catalog,
which will be distributed in Oc-
tober.
Mr. Simons, 43, says his com-
pany's approach to the catalogs
will incorporate "a nostalgic per-
spective on the history of the
game and all its great traditions."
Group SAA Limited opened in
1973 as a full-service advertising
agency. After about seven years
of modest success, the agency
took on several catalog projects.
Mr. Simons soon discovered that
catalog production was an at-
tractive niche market.
"Every time I went to compete
for an advertising account, there
were 200 other full-service agen-
cies in line with me," he
says. "But when I went in
for a catalog job, and sold
Group SAA as a catalog
specialist, I had very little
competition. It makes a lot –/
more sense to compete na-
tionally with two or three
other companies than to
duke it out with 200 agen-
cies from your own back
yard."
According to Mr. Si-
mons, Group SAA is now
the largest producer of cat-
alogs in Michigan. The 35-
employee firm develops
creative concepts and pro-
vides writing, layout, illus-
tration, photography and
mailing services.
Group SAA's specialty is
producing catalogs that
feature college athletic ap-
parel and licensed mer-
chandise. Its clients include
27 universities, including
U-M, Purdue, Northwest-
ern, Penn State, Kansas
State and Florida State.
`That makes us the lead-
ing catalog producer in the
field," Mr. Simons says.
"And that part of the business is
still growing. By the end of the
year, we hope to be doing cata-
logs for 40 colleges."
Among its other accounts are
the Morley Candy Co., gift com-
panies, travel agencies and lug-
gage manufacturers.
Variety is the spice of life, and
Group SAA undoubtedly has it,
but it's clear Mr. Simons regards
the Cooperstown contract as his
coup de grace.
"I've been a big baseball fan
since I was a little kid," he says.
"If someone had told me a few
years ago that I'd be doing Coop-
erstcwn, I would have said,
`Yeah, sure.' But here I am. It's
really a dream come true."
❑