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January 19, 1996 - Image 3

Resource type:
Text
Publication:
The Detroit Jewish News, 1996-01-19

Disclaimer: Computer generated plain text may have errors. Read more about this.

THE JEWISH NEWS

13

FRONT

This Week's Top

I

Out Of The Building

Stories

ark .01,4,010

The JCC moves executive Mort Plotnick into a
Southfield office building.

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JENNIFER FINER STAFF WRITER

he Jewish Commu-
nity Center wanted
Morton Plotnick
to focus solely on
generating funds
for the financially
strapped agency, so
last week Dr. Plot-
nick was moved
into a leased South-

field office.
`The return will be worth the
investment," Dr. Plotnick said.
"The feeling was this would be
the best move for the agency at
this point. This allows me to put
all my energies toward produc-
ing revenue and the capital
campaign so we can be off of
dead center sooner rather than
later."
Dr. Plotnick is working close-
ly with the Jewish Federation

Morton Plotnick: Moved to Southfield.

on the commencement of a cap-
ital campaign for the JCC and
is planning the upcoming Kids
Fair, to be held at the Palace of
Auburn Hills on Jan. 28, and
the JCC's May golf outing and
car raffle.
"When we look at the poten-
tial for fund development, it out-
weighs cost for him to function
in a proper way," said Mark
Davidoff, Federation's chief fi-
nancial officer.
Federation and Center offi-
cials maintain it will be less con-
fusing for JCC staff who were
used to working with Dr. Plot-

nick when he was in a supervi
sory role.
JCC Executive Director Leah
Aim Kleinfeldt confirmed that
the JCC is paying rent for Dr.
Plotnick's office in the Ameri-
Center building on 12 Mile
Road near Northwestern but
would not give a dollar amount.
However, an official with
AmeriCenter said depending on
the size and location of an office,
monthly rent ranges between
$600 and $1000.
Center and Federation offi-
cials say the move made more
sense than giving Dr. Plotnick
another office in the Maple-
Drake building or moving his
office to the Jimmy Prentis Mor-
ris building.
Ms. Kleinfeldt will still su-
pervise Dr. Plotnick and plans
to meet with him on a week-
ly basis.
Last March, after almost
two decades of supervising
the day-to-day operations of
the JCC as the executive di-
rector, Dr. Plotnick assumed
the title of executive vice
president/director. He.began
devoting a majority of his
time to generating money
for the JCC through fund
raising, endowments, spon-
sorships and long-range
planning. At that time, his
office was relocated from the
executive office to another
part of the Maple-Drake
building.
Although Dr. Plotnick's fo-
cus over the last several
months has been on fund
raising, he continued to super-
vise building maintenance and
personnel.
Ms. Kleinfeldt said the
Center planned to relieve
Dr. Plotnick of the supervision
of everyday functions at
the agency this month and al-
low Chris Lewis, the director of
operations, to assume those
roles.
Although Ms. Lewis an-
nounced late last month that
she would be leaving the JCC,
officials still felt the move was
in the Center's and Dr. Plot-
nick's best interest. O

The Joys of the Sabbath

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Turn Off The TV,
Turn On The Flashlight

A new Beth El program aims to get children reading.

ELIZABETH APPLEBAUM ASSOCIATE EDITOR

E

ach night when she was
supposed to be going to
sleep, a little girl named
Annie would crawl into bed
and get all cozy under the
blankets. Then she would turn
on her flashlight and open the
door to an enchanted world of
- princesses and pioneer families
and adventurous children.
In the late 1950s the world ex-
panded, with new books all
about the State of Israel. Those
were Annie's favorites.
Today, Annie Friedman is ed-
ucation director at Temple Beth
El. Her dream is to see more
children reading, as she did so
often as a girl, and fewer in front
of the television. So she decided
to revive a long-forgotten tradi-
tion at Beth El and host a chil-
dren's book fair, as well as
initiate a reading contest for stu-
dents in the temple's religious
school.
"We want to instill an idea in
a very young age group that

reading is important," Above: The Sunday pro- es the need for par-
Mrs. Friedman said. gram also will feature ents to teach their.
"A child brought up new Jewish books.
children morals and "
with books will al- Below: Author lna Fried- values, and tells how
ways read."
man will speak on heroes this can be done. The
The book fair will of the Holocaust.
one-hour program,
be held Sunday, Jan.
for parents, begins at
21, at Beth El and
9:45 a.m.
will feature authors
The book fair run s
Tna Friedman and Dr.
from 9:30 a.m. to
Reuven Bar-Levay.
12:30 p.m. All events
Ms. Friedman will
are open to the pub-
discuss her book Fly-
lic at no charge.
ing Against the Wind,
Books will be for
the true story of Cato
sale at the fair, but
Bontjes van Beek, a
Mrs. Friedman will
young German Chris-
be happy enough if
tian who risked her
not a one is gone by
life to save Jews
the end of the day.
and others targeted by the "The goal is reading," she stress-
Nazis. The program, for 4th-6th es. "It is not selling."
graders and their parents, will
As she prepares for Sunday's
be from 11 to 11:45 a.m.
event, Mrs. Friedman sorts
Dr. Bar-Levav, a local resi- through a large box of books; she
dent who has practiced psychi- is genuinely delighted with each.
atry for more than 30 years, will
"Look at this," she says, pick-
speak on his book Every Fami- ing up Starlight and Candles.
ly Needs a C.E.O., which stress- READING page 10

_

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