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January 19, 1996 - Image 151

Resource type:
Text
Publication:
The Detroit Jewish News, 1996-01-19

Disclaimer: Computer generated plain text may have errors. Read more about this.

I 0//////////MM•W %%11111,

THE HOLIDAYS NAY BE OVER
BUT WERE STILL CELEBRATING AT

MARY WELCH
BRINGS VEGAS To

and gallery

an Italian street, and, perhaps the
most infamous, an AIDS-stricken
man on his deathbed, surround-
ed by his grieving family. "Ads
with a Conscience" includes many
of these images.
"Sufficient mediocrity is pro-
duced daily, particularly in the ad-
vertising world," Toscani told the
New York Times this past July.
He views it as his job to make peo-
ple stop and think.
The Bartenders Choice
And Nawrocki counts himself
February II, 12, 13
among Toscani's many admirers.
8:30 p.m. Tickets $30/per person
"I don't think I've installed any-
thing (in the exhibit) that I don't
At-
think works in some way," says
the gallery director, including the
two-page Benetton spread that
simply consists of the genitalia of
56 men and women — white and
black, young and old.
"I think it's there both to shock
and to convey a message that
we're all the same underneath,"
says Nawrocki, an associate pro-
fessor of art history at CCS.
_50th Anniversary
Sometimes, as the exhibit
March 3, 4, 5
points out, what's actually being
8:30 p.m. Tickets $20/per person
sold is unclear. It takes a sophis-
AND
ticated consumer to unravel the
satire and surrealism in the Diesel
ON THE KEYBOARD
jeans ads, which use role reversal,
homoeroticism and twisted fami-
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ly values to sell clothes we never
(313) 445-8080
see. Moschino, who died in 1994,

LOCATED IN THE ALL NEW
rallied against racism, the plun-
EMERALD CITY MARINA
dering of baby seals and the fash-
ion establishment in ads that " iii 1 1%• ■■ ~ W //// /1 //i l l
revealed more about the clothing
designer's personal values than
about his latest line of haute cou-
OAKLAND
ture. Most of the Benetton ads, of
course, display none of the com-
COMMUNITY
pany's product whatsoever.
COLLEGE
Many of the examples in the ex-
hibit use humor as a tool. "I sup-
ENTERTAINMENT SERIES
pose that makes them more
accessible, more engaging,"
Nawrocki says.
JANUARY 19
A new series of advertisements
SWING STREET & FRIENDS
for the left-leaning alternative
Highland Lakes Campus
publication the Village Voice
8:00 p.m.
makes fun of the New York pa-
1991 Quartet Chwnpions of
per's reputation as a bastion of lib-
Sweet Adelines International
eralism. In one ad, a shocked
mother excoriates her teenage
daughter after finding her with
FEBRUARY 23
the Voice. "The next thing I know
OCC SYMPHONY BAND
you'll be reading The Satanic
CONCERT
Bible," the woman shrieks.
Besides their message content,
Royal Oak Campus
Nawrocki points to the aesthetic
Lila Jones-Johnson Theatre
value of many of the advertise-
6:30-10:00 p.m.
ments.
But, ultimately, the exhibit's
main concern is the ideas the ads
FEBRUARY 23
convey, which is what drew
THE MUSIC & COMEDY OF
Nawrocki's attention in the first
JONATHAN STARS
place. "I respond to social causes,"
Highland Lakes Campus
he says, "and I admire people who
8:00 p.m.
put them out there." ❑

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The "Ads With A Con
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Hours are 10 a.m.-5 p.m. Tues-
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/- Shelton Building, Woodward
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THE JEWISH NEWS

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