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January 05, 1996 - Image 36

Resource type:
Text
Publication:
The Detroit Jewish News, 1996-01-05

Disclaimer: Computer generated plain text may have errors. Read more about this.

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distributors in the state of Mars,
are the engine behind Hershey and Sunmark products.
The Gutmans also establish,
many a school trip, Jungle
Jim and marching band on consignment, special holiday
shops in local elementary schools
uniform.
The husband-wife team oper- to allow students to indepen-
ates the Howard Michaels dently buy gift items that range
from 50 cents to $4.
Fundraising Co.,
"We buy any-
which provides the Names: H oward and
where from 175 to
candy, wrapping pa- Karen Gu tma.n
200 objects, such as
per, stationery,
cheese and sausage Occupati on Owners, bracelets or coffee
and other gift items Howard Mi chaels Co., mugs. The kids feel
local PTAs, sports a catalo gue I fund - really important
and proud of them-
teams, synagogue raising c o mpany
and church groups Family:
Sons, Eric, selves," Howard
sell to raise money. 18; Robbi e, 11; and Gutman, 43, says.
"Without mom and
The company offers Brian, 8
dad, they can shop
20 "programs" that
feature groups of Activitie s: MeMbers, in a friendly at-
Temple Ko I Ami
mosphere and
merchandise.
bring home a
"It gives kids a
unique opportunity to earn mon- wrapped present for a loved one."
Not everybody appreciates
ey for sports equipment, corn-
- puters for their classrooms and them. The Gutmans say that
even school trips, Karen Gutman some schools welcome them with
says. "Sometimes, it's the Class open arms, while others "hate"
of 1996 trying to travel. Or a their presence.
As parents of three sons aged
group of fifth-graders who want
to go to camp. Our programs are 8 to 18, the Gutmans recognize
geared to sell products that most the concerns adults share about
consumers use on a regular ba- their children engaging in any
form of sales.
sis."
"When we do school-wide
The Howard Michaels Co.,
based in the Gutmans' Farm- sales, we try to have an assem-
ington Hills home, has consis- bly and get across some basic
tently been one of the .top messages we have found to be

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aren and Howard Gutman

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Karen and Howard Gutman: Fund raiser suppliers.

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