"How can you believe your brother that all hospitals are the same? We're talking about a man who's willing to eat frozen latices." At your favorite supermarket, the expert in the produce department can tell you that all Idaho potatoes are russets, but not all russet potatoes are Idahoes. At Sinai, we can tell you that we, too, are not a generic brand. We're a name brand. And a some- what famous name brand, at that. Yes, your Jewish hospital has earned an international reputation for excellence in medical care, teaching programs, and research projects. We think that's one way in which we're different from many other hospitals. Another way is that we're the hamish hospital, given to concerns about your spiritual and cultural well-being along with our dedication to your health. How many hospitals have rry?zuzahs at the doors, kosher meat and dairy kitchens, and copies of The Jewish News for the asking? Can you name all the hospitals where you'll hear the shofar signaling the High Holy Days? We speak health, we speak Jewish life. That's why we say, "When you want to talk about great medical care, Sinai speaks your language." If you'd like to see a Sinai doctor, call Sinai Source, our free physician referral service. The number is 1-800-248-3627. Zeit gezunt. Exceptional Doctors. Exceptional Hospital.