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Comenca Securities
WISHING OUR CUSTOMERS
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Ear To The Ground,
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Dan I. Barish
Vice President & Regional Sales Manager
JULIE EDGAR STAFF WRITER
29201 Telegraph
Southfield, Michigan 48034
810-948-2902
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Broker-Dealer, Member NASD/SIPC
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ou forgot to congratulate
your wife on her latest pro-
motion, and compounded
the oversight by failing to
pick up her cleaning.
She'd really like you to join her
fitness club, but you barely have
time for 25 sit-ups in the morn-
ing. Your life is a blur of activi-
ty that is indistinguishable from
week to week.
You get in the car to
pick up the cleaning and
buy a lifetime member-
ship to the club. On your
way, you pop in a cassette
tape. For Men Only: How
To Love A Woman With-
out Losing Your Mind is
the title of the recording.
You return home a
happier man.
Joseph Angelo's book
on navigating the mine-
field of female sensibili-
ties is one of five self-help
coach interviews that "told the
story of the season," she ex-
plained.
They had inadvertently set
into motion a business of inspir-
ing and motivating people
through their ears.
"When we were telling these
stories, they were very uplifting
and exciting, but were targeted
Name: Alisa Weber-
man
Occupation: Co-own-
er of Listen & Live Au-
dio Inc.
Family Mother, San-
dra Sarko; sister,
Alfred Martino and Alisa Weberman of
Michelle Webermtin.
Listen & Live Audio.
Activitie,s: Former member of
B'nai B'rith Youth Organiza-
at a very specific audience. The
tion; member of Stephen. Wise
motivational and self-help tapes
Temple, Los Angeles.
were along the same lines," Ms.
Weberman said.
guides offered on audiocassette
In 1993, after they graduat-
by Listen & Live Audio Inc., a ed with MBA degrees, Ms. We-
California company founded by berman and Mr. Martino, a New
Southfield native Alisa Weber- Jersey native, invested $25,000
man and a former school chum, to form Listen & Live Audio Inc.,
Alfred Martino.
in Hermosa Beach, Calif. Their
Ms. Weberman, 28, attended product line consists of six sports
Southfield-Lathrup High School tapes, including the 1989 cham-
and graduated from the Univer- pionship season of the Universi-
sity of Michigan in 1989 with a ty of Michigan's basketball team,
degree in industrial engineering. and five self-help books, includ-
As part of a class project in grad- ing Angelo's book and Beth
uate school at the University of Shaw's Yoga Stretch for Fitness.
Southern California, she and Mr.
Ms. Weberman's engineering
Martino developed audiotapes background prepared her for the
that focused on highlights of win- organizational savvy required for
ning college basketball and foot- the business. Overhead is low —
ball teams, including player and company headquarters are in