Nothing In Life Is FREE

But...If What You Want
Is The VERY BEST Lease Deal on a Cadillac...

LOOK NO FURTHER THAN
RINKE CADILLAC.

SmartLease*

24 months
24,000 Miles

FRANK PROVENZANO SPECIAL TO THE JEWISH NEWS

SmartLease Plus*

Single up front
payment.
24 month lease.

v.4

1996 SEDAN DEVILLE

Stk#215985

Eldorado

$ 12/499**

24 months
24,000 miles

Single up front
payment.
24 month lease.

1996 ELDORADO

Stk#603386

Min

Seville SLS

Seville SLS

30 months
30,000 Miles

Single up front
payment.
30 month lease.

99

1996 SEVILLE SLS

CADILLAC®

Stk#801590

GHER STANDARD

- GMAC SMARTLEASE 24 Mos. on Sedan DeVille & Eldorado, 30 months. on Seville SLS. First pymil Ref.
sec. dep. of $450, plus $3,000 down payment; plate or transfer fee due on delivery.State & lux. tax addi-
tional. Mile limitation of 24,000 on Sedan DeVille & Eldorado, 30,000 on Seville SLS. 15¢ per mile excess
ctiarge over irritation. 1 P..ee has option to purchase at lease end for $27,792.60 (Sedan DeVile), $28,537.75
(Eldorado), $29,351.70 (Seville SLS). To get total pa is multiply payment by number of months.
**Based on GMAC SMARTLEASE 24
New
months on Devine and Bdorado, 30 months
rzii
. Exit —9
on Seville, one single up front payment plus
es
$500 ref. sec. dep. plus plates or transfer
due on delivery + 6% sales tax & luxury tax
aditiorel. Mile irritation of 24,000 on Sedan
DeVille & Eldorado, 30,000 on Seville SLS.
154 per mite excess charge over limitation.
Lessee has option to purchase at lease end.

Rinke
Cadillac

enerq1

I- 696 AT VAN DYKE

.,„„

otorc

19 t ;;.

7 5 8 - 8 0 0

Ii traveling west on 1-696, exit Hoover, follow Service Drive to RINKE.
If traveling east on 1-696, exit Van Dyke; take second bridge past Van Dyke over expressway to RINKE.

Open Mon. 7-9pm, Tues. 7-7 pm, Wed. 7-7 pm, Thurs. 7-9 pm, Fri. 7-6 pm

4

Holiday Sales
Pose A Big 'Maybe'

I

r is a question mark

that shadows retailers
during the holiday
season. This year, If is
also the title of one of the
hottest-selling books at
Barnes & Noble in West
Bloomfield.
The small hardcover
book is filled with hypo-
thetical questions for the
curious and speculative.
Hardly the perfect gift
for retailers 'who'd
rather not wonder
whether the busiest
time of the year will live
up to their expecta-
tions.
But this year, there
are plenty of reasons
for retailers to feel less
Larry Sherman of
anxious.
According to the Sherman Shoes in Birmingham.
Michigan Retailers Association jewelry, home furnishings and
(MU), statewide businesses ex- electronics has cut into apparel
pect a 12 percent increase in sales sales.
Of course, Mr. Sherman hopes
over last year. Still, Larry Mey-
er, MRA executive director, con- that a few flurries and extend-
cedes that the prediction is high. ed hours just might change
"We're up against good num- things.
On Friday, Dec. 15, Sherman
bers (from last year)," he said.
"The line we use is 'cautiously op- Shoes and other members of the
downtown Birmingham Princi-
timistic."'
Traditionally, the day after pal Shopping District will hold
Thanksgiving kicks off the holi- their annual midnight shopping
day shopping season. And corn- spree. Shop-'til-you-drop gift
ing off a sluggish October, seekers will experience festive
retailers grew concerned, espe- music, street vendors and car-
cially since many expect as much riage rides.
"There's a romantic feel
as 30 percent of annual sales to
be generated over a four- to six- strolling through a downtown,"
week period. Mr. Meyer specu- said Mr. Sherman. 'There's noth-
lated that slow sales in October ing like it."
Romantic feelings and visions
could have been caused by con-
sumers putting off shopping un- of sugar plums aside, most shop-
til the holiday season. Obviously, pers prefer the "convenience and
analyzing spending habits of comfort" of a mall, according to
American consumers is far from an Arthur Andersen nationwide
survey of consumers. The survey,
a sure bet.
But Larry Sherman, owner of which randomly polled more
Sherman Shoes in Birmingham, than 400 households, indicated
can't help but be optimistic when that most people feel like they
he looks at the calendar. With don't have enough time to shop
Chanukah a week before Christ- and usually put off shopping un-
mas, Mr. Sherman expects a til the last moment.
Two findings from the survey
higher concentration of shoppers
from mid-December to the end of point to a healthy shopping sea-
son: Michigan consumers will
the year.
"The economy is strong, busi- spend an average of $77 for each
ness around the country is good person on their gift list, compared
and people are in a fairly positive to $58 per person last year; and,
mood," he said. "Now, if it'd just the average number of people for
whom to buy gifts rose to 17, up
get cold and snow."
The typical Michigan chill in- from 15 a year ago. High-ticket
variably induces shoppers to buy items, on average, however, are
expected to drop to $226, from
new boots, gloves and hats.
Apparel sales have been down $357 in 1994.
The Andersen survey was con-
throughout the year, noted Mr.
Sherman, who attributes the ducted jointly with the annual
slowdown to a lack of new prod- Taubman
Centers Inc. nationwide sur-
ucts. He also said the thriving
market for high-ticket items in vey of 50 major retailers, repre-

