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DIRECTOR page 3

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Now It Will Bring Laughter,

Leah Ann Kleinfeldt will leave the JCC's
top leadership spot.

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sists of members of the Jewish
Federation of Metropolitan De-
troit, past presidents of the JCC,
and current executive committee
members of the Center.
"We will work with the JCCA
(the Jewish Community Center
Association, a national umbrel-
la organization) and, through
their sources, we will be devel-
oping criteria for the position and
looking at interested individu-
als," Mr. Eisenberg said.
Sol Greenfield, the associate

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BONDS page 3

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executive director of the JCCA,
said, on average, North Ameri-
can centers look to fill between
10-12 executive director positions
a year. Mr. Greenfield, who plans
to make several Detroit visits,
said typically these positions are
filled with candidates who come
from within the Center move-
ment or the federation system.
"Without prejudging the com-
mittee — because it's too early to
tell where the executive will be
coming from — they may look be-
yond us," Mr. Greenfield said.
The impending change will not
affect the positions of Margo
Weitzer, the director of JCC pro-
gramming; and Chris Lewis, the
director of Center operations, ac-
cording to Ms. Kleinfeldt. Both
were promoted to the executive
office last July.
While the committee proceeds
with its search, Ms. Kleinfeldt
said the change will not affect her
job performance or commitment
to the Center.
"My goal is to have the agency
in a position so that whoever
comes in, we hand it over with
pride and in the best possible
shape," Ms. Kleinfeldt said. "I
don't want someone to come in
and clean house. I want him or
her to come in to something on
its way to the 21st century."

J

ing. It shares the northwest re-
gion of Detroit, population
250,000, with one other acute-
care facility, Grace Hospital.
However, bond-rating companies
consider the city and surround-
ing suburbs to be cutthroat for
the many health-care providers
competing for business. With de-
creasing reimbursements from
government and private payers,
hospitals like Sinai are all the
more vulnerable to market
forces, Ms. Sifferman says.
"Sinai is a stand-alone facility
in a highly competitive market
area and it is working to expand
is presence through primary-
care clinics, ambulatory-care clin-
ics and other services within the
community. But a stand-alone
system is different from a fully
integrated health system like
Henry Ford," she says.
Henry Ford is larger and of-
fers more services than Sinai,
Ms. Sifferman explains. Moody
gave that hospital a credit rating
of Aa.
Sinai leaders foresee their in-
stitution following suit. In recent
years, its clinics have proliferat-
ed throughout the metro area.
The sites have increased from
about 12 in 1990 to 35 today. A
Women's Health Center on
Maple, between Orchard Lake
and Farmington Road, will open
soon.

In addition to joining man-
aged-care plans and forming a
PHO, Sinai plans to build an out-
patient facility in Novi. The hos-
pital has an option on the land
and awaits a certificate of need
from the Michigan Department
of Public Health.
Tom Letavis, deputy executive
director with the Michigan State
Hospital Financing Authority,
which issued the bonds — later
sold by the investment banking
firm, Smith Barney — says
Sinai's expansion is not the norm
among hospitals these days.
"They (at Sinai) have contin-
ued to increase their core busi-
ness during a time when we've
seen contraction of service at
most hospitals," he says.
Mark Schlussel, chairman of
the Sinai Hospital board, said,
`This could never have happened
five year ago.
"Five years ago, Sinai was a
completely different institution.
It had lost both its spirit and its
drive.
"The board, under the leader-
ship of Merle Harris, took actions
necessary to turn it around, and
the doctors really came forward
under the leadership of Dr. Hugh
Beckman. And that joint effort,
between the lay leadership, med-
ical leadership and outside ex-
perts, allowed the institution to
thrive."

❑

