12 MONTH CERTIFICATE a lodge on an island in the reef. If most of the group wants to stay in a particular place longer than planned, they will. Jaq Brown of Ann Arbor went with Mr. Pickard and a group of about 10 others on an expedition to Alaska in 1994 — her first ad- venture trip — and became an "Arctic addict." Mr. Pickard arranged her second trip to the Arctic last summer and she'll use him again next year for a third time. "It opened my eyes to the com- plexities of making a trip like that work," says Ms. Brown, 60, of her first adventure. The group flew from Juneau to Haines, took a boat ride across Glacier Bay, floated down a river, road the rails. They hiked with a natu- ralist; some group members fished; they were treated to lec- tures. "The trip is the best introduc- tion to Alaskan history and cul- ture that a person could take. It is free from the drawbacks of a cruise — namely, you're jailed for several days on a boat. The point is to see a great deal of magnifi- cence in the time you have," she says. Mr. Pickard, she continued, is unlike the average travel agent in that 'the is more versed in nat- ural history than in commercial airplane tickets." Like Ms. Brown, half of Bivouac's clientele comprises re- peat customers. Revenues have increased year by year, although international crises tend to flat- ten them. "I have built the business through repeat clients and not through expensive marketing. The main way it's grown is this ability to fill these small group departures and find a kind of niche — active but not strenuous. I'm doing less of the super moun- taineering and less of the sit-on- the-beach. We're focusing more on the middle," he says. ❑ 5.75% INTEREST RATE 5M% A.F.Y./* 60 MONTH CERTIFICATE 6.25% • 39%- INTEREST RATE A.P.Y./* These are fixed rate certificates of deposit that are insured by Federal Deposit Insurance Corporation (FDIC). 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Call for an Appointment to Test Drive N EIGHBOIZHO()!) PR CIEC T 967-1112 PAUL MILGRIM Gratiot at 8 Mile WOOD MOTORS (313) 245-0619 or 372-2600 D E C EM B E R cruise, yet didn't really want to rough it or organize their own trip," he says. "I felt strongly that people who may have been ad- venturous in their post-college days — backpacking around Eu- rope, camping — were interest- ed, at this point, in some sort of adventurous trip. They can't take the summer off and need some- thing well-planned in a two-week period that will provide the sat- isfaction of a journey or adven- ture they may have taken when they were younger." In its first few years, Bivouac Adventure Travel acted mainly as a referral service for people craving adventure and ran peri- odic trips to Alaska. As the com- pany grew, it was able to organize enough departure dates to run its own trips exclusively. This year, Bivouac will take out 20 trips, each of which stretches from one to three weeks and costs between $1,000 and $5,000. Adventurers range in age from their 30s to 60s, half of them cou- ples, half groups. But families with younger children also sign up. Last summer, an 82-year-old woman took her 15-year-old grandson on an Alaskan adven- ture, just as she had her other grandchildren after their bar and bat mitzvahs. But the typical Bivouac trav- eler is atypical. He or she is too antsy to sit on the beach for more than a day, but not anxious enough to call the office or pick up a newspaper. "In general, our trips are phys- ically and intellectually active, but it doesn't mean if you're in the tropics you don't have time to kick back and relax. But not every day," says Mr. Pickard. Bivouac's trips to Australia last about three weeks and in- clude the usual sites. But rather than accessing the Great Barri- er Reef by coast, travelers stay in 41