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December 01, 1995 - Image 41

Resource type:
Text
Publication:
The Detroit Jewish News, 1995-12-01

Disclaimer: Computer generated plain text may have errors. Read more about this.

12 MONTH
CERTIFICATE

a lodge on an island in the reef.
If most of the group wants to stay
in a particular place longer than
planned, they will.
Jaq Brown of Ann Arbor went
with Mr. Pickard and a group of
about 10 others on an expedition
to Alaska in 1994 — her first ad-
venture trip — and became an
"Arctic addict." Mr. Pickard
arranged her second trip to the
Arctic last summer and she'll use
him again next year for a third
time.
"It opened my eyes to the com-
plexities of making a trip like
that work," says Ms. Brown, 60,
of her first adventure. The group
flew from Juneau to Haines, took
a boat ride across Glacier Bay,
floated down a river, road the
rails. They hiked with a natu-
ralist; some group members
fished; they were treated to lec-
tures.
"The trip is the best introduc-
tion to Alaskan history and cul-
ture that a person could take. It
is free from the drawbacks of a
cruise — namely, you're jailed for
several days on a boat. The point
is to see a great deal of magnifi-
cence in the time you have," she
says.
Mr. Pickard, she continued, is
unlike the average travel agent
in that 'the is more versed in nat-
ural history than in commercial
airplane tickets."
Like Ms. Brown, half of
Bivouac's clientele comprises re-
peat customers. Revenues have
increased year by year, although
international crises tend to flat-
ten them.
"I have built the business
through repeat clients and not
through expensive marketing.
The main way it's grown is this
ability to fill these small group
departures and find a kind of
niche — active but not strenuous.
I'm doing less of the super moun-
taineering and less of the sit-on-
the-beach. We're focusing more
on the middle," he says. ❑

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INTEREST RATE

5M%
A.F.Y./*

60 MONTH
CERTIFICATE

6.25%
• 39%-

INTEREST RATE

A.P.Y./*

These are fixed rate certificates of deposit that are insured by Federal Deposit
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is required to obtain the stated Annual Percentage Yield.

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cruise, yet didn't really want to
rough it or organize their own
trip," he says. "I felt strongly that
people who may have been ad-
venturous in their post-college
days — backpacking around Eu-
rope, camping — were interest-
ed, at this point, in some sort of
adventurous trip. They can't take
the summer off and need some-
thing well-planned in a two-week
period that will provide the sat-
isfaction of a journey or adven-
ture they may have taken when
they were younger."
In its first few years, Bivouac
Adventure Travel acted mainly
as a referral service for people
craving adventure and ran peri-
odic trips to Alaska. As the com-
pany grew, it was able to
organize enough departure dates
to run its own trips exclusively.
This year, Bivouac will take
out 20 trips, each of which
stretches from one to three weeks
and costs between $1,000 and
$5,000.
Adventurers range in age from
their 30s to 60s, half of them cou-
ples, half groups. But families
with younger children also sign
up.
Last summer, an 82-year-old
woman took her 15-year-old
grandson on an Alaskan adven-
ture, just as she had her other
grandchildren after their bar and
bat mitzvahs.
But the typical Bivouac trav-
eler is atypical. He or she is too
antsy to sit on the beach for more
than a day, but not anxious
enough to call the office or pick
up a newspaper.
"In general, our trips are phys-
ically and intellectually active,
but it doesn't mean if you're in
the tropics you don't have time
to kick back and relax. But not
every day," says Mr. Pickard.
Bivouac's trips to Australia
last about three weeks and in-
clude the usual sites. But rather
than accessing the Great Barri-
er Reef by coast, travelers stay in

41

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