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November 10, 1995 - Image 59

Resource type:
Text
Publication:
The Detroit Jewish News, 1995-11-10

Disclaimer: Computer generated plain text may have errors. Read more about this.

IJ

specialties. We hope two and two
adds up to five," Mr. Zalenko said.
Geller & Co., with 18 employ-
ees, brings in expertise in the re-
tail
wholesale food industries,
among other areas. Zalenko & As-
sociates brings to the enterprise
its know-how in real estate de-
velopment and auto-related man-
ufacturing and distribution.
"We don't represent major in-
stitutions or public companies,"
Mr. Zalenko said. "We represent
the owners of businesses. We're
looking at the entrepreneur and
those unique problems that en-
trepreneurs have. They're way
different than working for Gen-
eral Motors."
Geller & Co., formerly known
as Geller, Naftaly, Herbach and
Shapero, P.C., has been headed
up by Mr. Shapero and Mr.
Carter.
Mr. Shap-
ero, 61, of
West Bloom-
field, began his
accounting ca-
reer 35 years
ago, joining
the firm of
Sam Geller
and Robert
Naftaly, new
Merrill Shapero
president of
the Jewish
Federation. Mr. Geller is de-
ceased and Mr. Naftaly left the
firm 11 years ago to work as bud-
get director for Gov. James Blan-
chard. He then moved on to Blue
Cross/Blue Shield.
Mr. Shapero said he and Mr.
Zalenko talked about a merger
over breakfast a few years back.
Geller & Co. was down to four
partners and was looking for
"more depth in the leadership
area."
`There was a feeling there was
much to offer in both being able
to contribute and obtain leader-
ship. We're medium-sized firms
and we want to keep a medium-
sized firm philosophy. There's an
excitement that there are two
firms that are very compatible,"
Mr. Shapero said.
Mr. Zalenko said revenues are
projected to increase 15 percent
this year, "and not by increasing
fees to clients." He said there is
a possibility more staff will be
hired.
The expansion of the offices to
accommodate the merger will
cost an estimated $200,000, in-
cluding computers, telephones
and furniture.
The top six accounting firms
in the country, ranked by size,
are Arthur Anderson & Co.; De-
loit & Touche; Coopers & Ly-
brand; Ernst & Young; KPMG
Peat Marwick; and Price Wa-
terhouse. The largest local ac-
counting firm is Plante & Moran,
with 460 employees, according
to the Michigan CPA Associa-
tion.
Statewide, there are 914 ac-
counting firms. El

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