COUNTERPARTS page 47
Joel Tauber is at the forefront of scrap-metal recycling.
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the combined GNPs of all the oth-
er Middle Eastern countries.
The U.S. recycling business is
concentrated in Pennsylvania,
Ohio, Michigan, Indiana and Tlli-
nois, known collectively as the in-
dustrial sector, and less
affectionately as the Rust Belt.
The billion-dollar recycling in-
dustry is made up of about 85
percent Jewish-owned compa-
nies. There are approximately
2,000 recycling firms in the Unit-
ed States, transforming metal,
paper, plastic, rubber and iron
(or ferrous) into reusable mate-
rials. That translates into about
100 million tons of recycled ma-
terial each year. And that figure
has been increasing from year to
year due to stringent public
waste disposal and environmen-
'We're bringing Americans in
the recycling industry together
with Israeli businesses," said Mr.
Tauber. "The mission has a much
broader vision. By developing re-
lationships we're trying to have
a common peoplehood. It goes
with the continuity and identity
agenda that we're trying to
The idea of the mission was in-
troduced at a scrap-metal indus-
try convention in 1994. The
preliminary plan, according to
Mr. Tauber, calls for a mission
every other year. Recently, Stein
and Liss, an iron/ferrous recy-
cling company in Nashville,
opened a plant in Israel. They
joined the non-ferrous recycling
firm Roth Brothers Smelting
Corp. of Syracuse, which has one
of the largest plants in Israel.
Mr. Tauber will be joined on
the mission by David Aronow,
president of Detroit-based Arco
Alloys Corp., which is considered
one of the leading scrap-metal
and recycling dealers in the area.
"The mission will allow us to
see firsthand the industrial
movement in Israel," said David
Serfs, mission chair and CEO of
Colonial Metals Co., a Columbia,
Penn., manufacturer of brass,
bronze and aluminum ingots.
"Not to go is to miss the op-
portunity of a lifetime," he said.
"This is an ideal way to get a bet-
ter insight into what Israel is do- c2\
ing for its people. You've got to
see it for yourself and not rely on
what's on CNN."
Mr. Serfs, whose firm provides
plumbing and casting products
for the home industry, will be
making his 11th trip to Israel.
Nearly 40 firms have already
committed to the trip, which be-
gins Oct. 26 and goes through
Nov. 1, said mission co-chair
Marvin Fink, president of Allied
Metal Co., a Chicago-based man-
ufacturer of secondary aluminum
ingots. "Just getting people to go
to Israel is the best salesman that
we have," he said.
Leaders in the recycling in-
dustry concede that there are
modest opportunities for Ameri-
can recycling businesses in Israel.
Although Israel has several alu-
minum plants, it is not consid-
ered industrialized, or a big
enough producer of scrap met-
al, to support a recycling indus-
try. But the UJA mission is
characteristically more concerned
with the "potential for Israel."
According to Mr. Fink, the
long-term goals are two-fold: de-
veloping contacts with Israeli en-
trepreneurs and raising funds for
other UJA missions.
UJA raises funds for Jewish
programs and immigrants out-
side the United States that are
distributed through the Jewish
Agency for Israel and the Amer-
ican Jewish Joint Distribution
Committee. UJA oversees ap-
proximately 100 missions to Is-
rael per year.
The Industrial Mission to Is-
rael for the Recycling Industry
will include a range of cultural
and social activities, including
Kabbalat Shabbat at the West-
ern Wall, a walking tour of the
Old City's Jewish Quarter, a trip
to the Yad Vashem Holocaust
memorial and a trip to the Golan
0 For more information on the
UJA Industrial Mission to Israel
for the Recycling Industry, con-
tact UJA, (212) 880-1283.