WANDERING page 37
enue to showcase their moussa-
ka and.flaming cheese.
Mr. Segal, they all agree, came
up with the original idea of
putting a metro guide on the In-
ternet, "but it's evolved 10 steps
more," said Jeff Dwoskin, 25.
"From that we created an em-
pire," Jon, 23, laughed.
The three, all natives of Farm-
ington Hills, have put aside their
respective careers to make Online
Marketing work. Jeff Dwoskin is
about to leave his job as head of
the computer graphics depart-
ment at Hermanoff & Associates
in Farmington Hills; Mr. Segal
left his job as a sales and mar-
keting manager of a local software
company; and Jon Dwoskin, who
graduated in April, veered from
his journalistic ambitions. He had
worked as an intern at WXYZ as
a news researcher.
"I had two things on my mind:
broadcasting and the Internet.
When I came to the fork in the
road, that's the route I took," he
explained.
"I saw the potential for this
business and decided to go for it,"
Mr. Segal said.
It's only been since June that
they've been selling space to ad-
vertisers. They already have 36
clients, and have lined up at least
36 more, they said. Thousands of
travelers on the information su-
perhighway have stopped in to
check out the site.
The annual cost to clients -
which the three agree is a lot less
than print, radio or TV advertis-
ing - ranges from $295 for three
pages on the Web to $2,595 for the
"Market Leader Package." That
includes up to 30 pages on the
Web, including logos or pictures,
special graphics, and a daily track-
ing report showing the advertis-
er how many times his pages
were viewed by an online user.
:..........
$1000 will guarantee this great rate
for a full 14 months.
Bloomfield Hills
Farmington Hills
(810) 258-5300
(810) 737-0444
Grosse Pointe
(313) 882-6400
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Corporation
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a The Web addresses for the
Jewish Web and the Detroit
Metroguide are
http://www.metroguide.com/j
ewishweb
and
http://www.metroguide.corn
Online Marketing can be
reached at 1-800-586-5592.
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If there's a mistake in a post-
ing, it's a cinch to correct.
They wouldn't discuss rev-
enues, but said they've doubled
every month.
The Dwoskins' father, Marc, is
a guinea pig of sorts. He was the
first doctor to put an ad on the De-
troit Metroguide for his dental
practice, complete with a carica-
ture of himself against a back-
ground of cartoon molars.
Metroguide users will find in-
formation ranging from flossing
techniques to impacted wisdom
teeth if they choose to stop at Dr.
Dwoskin's site.
"All his dentist friends now
want to do it," Jeff said.
Professionals like Dr. Dwoskin
and businesspeople can expect
fairly wide exposure: According
to a recent study by O'Reilly & As-
sociates, a computer book and
software company, close to 10 mil-
lion Americans are connected to
the Internet.
Online Marketing has already
fielded calls from as far away as
Hungary and Hong Kong, where
one person wanted to order a
training videotape he saw adver-
tised in the Metroguide.
"People from Chicago have told
us to put restaurants on it, and
we will," said Mr. Segal.
Jon Dwoskin thinks their busi-
ness "will explode even more."
"We consider ourselves the
leaders in the industry, as well as
the best. As for our age, oiur knowl-
edge and youth equal power." ❑
Symbol
Name
Exchange
Sept. 29
Oct. 6
Change
SCIXF
Scitex
NASDAQ
'18.88
'18.31
-50.57
EC I LF
ECI Telecom
NASDAQ
'22.38
'21.25
-'1.13
TEVIY
Teva Pharm
NASDAQ
'36.13
'36.13
I EC
PEC Israel
NYSE
'25.00
'23.75
-Si .25
ELBTF
Elbit Computers
NASDAQ
'21.25
'21.38
+'0.13
ELT
Elscint LTD
NYSE
'2.63
'2.50
ELRNF
Elron Electronics
NASDAQ
'11.63
'11.25
TAD
Tadiran
NYSE
'22.25
'22.13
CMVT
Comverse
NASDAQ
'21.75
'21.75
$0.00
LANTF
Lannet Data
NASDAQ
'26.13
'25.75
-'0.38
ISL
First Israel Fund NYSE
'12.00
'11.50
Source: Allen (Mender, Prudential Securities,
West Bloomfield.