FROM PLATING MOM AI Y

Super Sunday For '96
Begins New Campaign

TO BEING MOM AI Y

PH OTOS BY GL ENN TR I EST

RUTH LITTMANN STAFF WRITER

Left: Super Sunday co-chairs:
Barbara Tukel and Jim Zacks.

Below: Triumph! Dora Kaner
receives an increased pledge.

A

KIK()
Trousers $88
Jacket '154

WE'RE ALL GROWN UP

Now.

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HOURS: Monday thru Saturday 10-6, except Thursday til 8

(810) 356-6013

cleaners

D ETRO IT JEW

The Art of Dry Cleaning:

Dry cleaning is the use of non-water based
(hence dry) liquids to remove soil and stains
from fabrics. All dry cleaners have access to
the same liquids but not all are as skillful in
their use. Like a master artist's skill with his
paints, we at MY Cleaners are more skilled
and achieve masterful results in dry cleaning.

l Rosen, 69, has served as
a man of the phones for
more than three decades.
Every year, this Farm-
ington Hills resident draws on
his sales experience to ask Jews
for money. He doesn't get ner-
vous or tongue-tied.
"Somebody has to do it," he
says. "It's a need."
A few hundred metro Detroi-
ters joined Mr. Rosen on Oct. 1
at the Max M. Fisher Building
to kick off the 1996 Allied Jew-
ish Campaign with Super Sun-
day, sponsored by the Jewish
Federation of Metropolitan De-
troit.
Mr. Rosen participates in
Campaign phonathons each
year, in part, because he's grate-
ful. Born and bred in Michigan,
Mr. Rosen came from a poor fam-
ily. His parents were immi-
grants. His dad became ill and
died when Al was only 15.
Unable to afford tuition for

summer camp,
Mr. Rosen re-
members a
scholarship he
received from
Campaign
benefactors in
the 1930s. The
money made
possible other
memories — of
baseball, kick-
ball and pillow
fights. A sum-
mertime expe-
rience with the
Fresh Air Society's camp in
Brighton helped keep Mr. Rosen
connected with the Jewish com-
munity.
"It is something that's been
with me ever since," he says.
Like many Campaign volun-
teers, Mr. Rosen wants to give
back, and Federation officials
say now is as good a time as any.
With impending federal cuts to

ISE. TOT

One of the many reasons why knowledgeable
customers say "MY Cleaners is my cleaners."

Located on Northwestern Highway
at 12 Mile Rd.

Volunteers man nhones at the Max M. Fisher

ALLENGEV'

Jewish agencies, Campaign
leadership is sending out a plea
for participation.
The motto this year, accord-
ing to Campaign co-chairs
Robert Slatkin and Penny Blu-
menstein: No flat pledges.
Last year, the Allied Jewish
Campaign raised $26.85 million,
an increase from 1994. This
year, the Federation is setting
an even higher goal, although
directors are not revealing the
dollar amount until later this
month.
In hopes of encouraging con-
tributors to donate more, an
anonymous philanthropist in
metro Detroit has created a chal-
lenge fund, matching dollar for
dollar the amount of each giver's
increase over their pledge in '95.
On Super Sunday, more than
450 volunteers raised $566,250
from 3,120 contributors. Pledges
are up 10 percent over last year,
according to Michael Gilbert, di-
rector of Federation's general
Campaign.
"We had more volunteers call-
ing than ever before and good
pre-event publicity consisting of
posters and a multimedia blitz,"
Mr. Gilbert says. ❑