and come in black, navy or
heather gray.
"It's a whole wardrobe. We've
gotten no price resistance.
They're chic, well-made, great
clothes. I just had my baby and I
didn't buy anything else," Ms.
Gardner says.
Belly Basics uses a company
in Long Island to make the
clothes.
It wasn't long after the part-
ners conceived their idea that Ms.
Gardner, 30, was able to quit her
job and devote herself full time
to the business. She and Ms.
Serota, 31, now have three full-
time employees.
In the last quarter of 1994,
Belly Basics made $500,000 just
from sales at Bloomingdale's on
59th Street. The store was the
first to early the Pregnancy Sur-
vival Kit and sold out of them the
first weekend they were on the
shelf
"We were the No. 1 product at
Bloomingdale's. Michael Gould,
the director, told us they wanted
to make it a million-dollar item
by Christmas. He actually placed
a huge order that we didn't have
the money for, so he prepaid us.
That was unbelievable," Ms.
Gardner says.
This year, they are projecting
sales of $2 million. Already, the
two women have added sales rep-
resentatives in Atlanta, Dallas
and Los Angeles. Locally, Hud-
son's, Roz & Sherm, Oz and
Kiddlywinks carry the Belly
Basic kits, and internationally,
Harrod's in London and de-
partment stores in Tel Aviv sell
them.
A good idea is always ripe for
thieves, and theirs was no ex-
ception.
Ms. Gardner says knockoffs by
other clothing manufacturers
already has led to an out-of-court
settlement with one maternity
clothing company, and it's likely
that other battles loom ahead.
"We've revolutionized the in-
dustry. This is a wake-up call.
People realize pregnant women
want to wear the same clothes
they wore before. But it's frus-
trating, because we have to
stay one step ahead of every-
body."

SILVER COINS
GOLD COINS
'MONT
FRANKLIN MINT
STERLING SILVER
SILVER DOLLARS
ANTIQUE SILVER
FLATWARE SETS
CANDLESTICKS
PAPER MONEY
PPR POILLIPE
VOCOERON
TEA SERVICES
CARTER
VAN CLEEF
POSTCARDS
PENDANTS
ROYAL DOULTON

(MOUE JEWELRY
POCKET WATCHES
COIN COLLECTIONS
ROW( WATCHES
STICK PINS
BROACHES
OUMMELS
SILVER BARS
DIAMONDS
GEMSTONES
SCUP GOLD
OBJECTS DIRT
BOWLS fi TRAYS
COIN WATCHES
RINGS
PIOGET
10-24 KARAT GOLD
CHAINS

Jerusalem — Edusoft has an-
nounced the signing of a mar-
keting agreement with Swedish
publisher Bonnier to sell the soft-
ware maker's English Discov-
eries product in Scandinavia.
Bonnier, which received dis-
tribution rights to the school and
home markets in Sweden, Nor-
way, Denmark, and Finland, will
pay royalties of at least $200,000
to Edusoft by next February,
as well as royalties of at least

But...If What You Want
Is The VERY BEST Lease Deal on a Cadillac...

LOOK NO FURTHER THAN
RINKE CADILLAC.

SmartLease Plus*

DeVille

WRINGS

We are interested in serving
you or your client in the
appraisal or liquidation of
your coins, jewelry, col-
lectibles or an entire estate.
PLEASE CALL OR STOP IN!

24 months
24,000 Miles

Single up front
payment.
24 month lease.

1995 SEDAN DEVILLE

=MAL

Eldorado

1393 S. WOODWARD
BIRMINGHAM, MI 48009
(810) 644-8565

Mon.-Fri, 9-6 ■ Saturday 9-3
Metro Deokrt91 Over 35 Tears

24 months
24,000 miles

1995 ELDORADO

77:7,

36 months
36,000 Miles

Municipal
Bonds Listing

Receive Weekly Report

Member S1PC

4.GEthvards&Sons,ine
8"( E

tsrstfArs.

BOB MORIAN
313 336-9200
1.1100-365-9200

THE BEST OF KNITTING

Anny Blatt • Tahki • Prism • Classic Elite
Trendsetter • Annabel Fox • Katie • Unique Kolours
Dyed In The Wool • Rowan & More!

im•in nit

CADILLAC®

'15

Stk#828520

GHER STANDARD

"GMAC SMARTLEASE 24 Mos. on Sedan DeVille & Eldorado, 36 Mos. on Seville SLS. First
pymt. Ref. sec. dep. of $450, plus $3,000 down payment; plate or transfer fee due on deliv-
ery.State & lux. tax additional. Mile limitation of 24.000 on Sedan DeVille & Eldorado, 36,000
on Seville SLS. 15c per mile excess charge over limitation. Lessee has option to purchase at
lease end. To get total payments, multiply payment by number of months.
"Based on GMAC SMARTLEASE 24
month one single up front payment plus
$500 ref. sec. dep. plus plates or trans-
fer due on delivery + 6% sales tax & lux-
ury tax additional. Mile limitation of 24.000
on Sedan DeVille & Eldorad 3, 36.000 on
Seville SLS. 15c per mile excess charge
over limitation. Lessee has option to pur-
chase at lease end.

R

INKE CADILLAC

I - 696 AT VAN DYKE

Rinke

Cadillac

e

1 L'I:t? C

"f17 1 71111 /

a t

rs

(.) t

7 5 8 - 1 8 0 0

If traveling west on 1 6%, exit Hoover, follow Service Drive to RINKE.

-

29791 Northwestern Hwy.
Southfield, MI 48034
(810) 355-1400

Seville SLS

Single up front
payment.
36 month lease.

1995 SEVILLE SLS

FREE

❑

Edusoft Signs
With Bonnier

Nothing In Life Is FREE

If traveling east on 1-696, exit Van Dyke; take second bridge past Van Dyke over expressway to RINKE.

Open Mon. 7-9pm, Tues. 7-7 pm, Wed. 7-7 pm, Thurs. 7-9 pm, Fri. 7-6 pm

DEALER

CANCATED TO
• EXCELLEN: £