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JULIE EDGAR STAFF WRITER

A.P.Y./'

ecessity is the mother of ten got together for coffee. The
invention, but motherhood subject of maternity clothes in-
can be, too. Such was the evitably arose, and both agreed
case with Cherie Serota, maternity wear was mostly
who found herself depressed by ugly.
Last year, their discussions
the fashion options she faced dur-
ing her pregnancy. Her friend, crystallized into an idea that has
Jody Kozlow Gardner, was not changed their lives: The Preg-
expecting, but planned to be one nancy Survival Kit.
Today, the two
day. She also
worked in the fash- Names: Jody Kozlow - women run the
ion industry and Gardner and Cherie company they
founded, Belly
understood what Serota.
Basics, out of a
many women real-
Occupation: Owners of Fifth Avenue office
ly want to wear.
The two women Belly Basics in New in midtown. Their
maternity line has
had met at the Uni- York City.
extended to
versity of Michigan
in the early 1980s Families: Ms. Gardner hosiery and now
and met up again and her husband David the Pregnancy
in New York City are parents of a daugh- Survival Kit
after graduation in ter, Jade; Ms. Gardner's Dresses Up, which
1986. Ms. Serota parents are Robert and contains a stretch
was reared in New Carol Kozlow, and she velvet dress and a
York, while Ms. has a brother, Danny. pair of hose for
Gardner, a West Ms. Serota and her hus- evening.
But the basic kit
Bloomfield native band Daniel are parents
remains their most
who graduated of a son, Stephen.
popular item. Re-
from Birmingham
Groves High School, decided to tailing at $150, it contains four
move to the city to basic wardrobe pieces — a tunic,
find a niche in the world of skirt, leggings and a dress — that
can be mixed and matched for
fashion.
Two years ago, when Ms. day or night. The separates are
Serota was pregnant, the two of- sized from small to extra large

N

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7

zlow Gardner and Cherie Smite of Belly Basics.

