Advances in technology affect the en-

tire scope of our personal and profes-

sional lives. We must embrace

technology and make it our own just

to keep up. We need to anticipate the

customer's needs with the correct se-

lection of merchandise. We need to

have merchandise available when the

PAT ROSEN
General lanager of Burberrys
Regional Director-Elect of The
Fashion Group
International

customer wants it, and we need to far

exceed their expectations.

continued on page 108

FRED MARX
Marx Layne Marketing &
Public Relations

Have you noticed your

The customer of the next century will

neighbors burrowing in

their home lately? Better

be increasingly sophisticated, educat-

yet, do you know who

ed, informed and demanding. Not only

your neighbors are? In-

will she shop with a list, she'll carry the

creasingly, Americans are

latest Consumer Digest in hand. Shop

tucking themselves away

owners behind the registers and CEOs

in the safety and comfort

behind the mahogany desks must be

of their homes. The bur-

rowing of the '90s will be-

BERNARD MORAY
CEO of Gorman's

come the cocooning of the

prepared.

continued on page 112

21st century.

continued on page 109

As we approach the 21st

The 21st century will wit-

century, retailers must de-

velop new strategies for

ness a continuing frag-

mentation of design and

dealing with more edu-

cated, savvy, and de-

manding customers. The

fashion resulting from a

continuing fragmentation

formula for success for the

Home Depot, and other

retail leaders in the 21st

of society that has devel-

STANLEY WINKELMAN
Stanley Winkelman Associates,
Retired Chairman of Winkelman's

oped since World War II.

continued on page 110

century, is aimed at pro-

viding everyday low prices,

broad selection and a high

level of customer service.

continued on page 113

PEDRO MENDIGUREN
Home Depot Michigan
District Manager