Smell of Success
(continued from page 101)
Ten C enturies
of American Art
13 — January 7
One of the largest
American art exhibitions
of this century
Museum of Art
2445 Monroe Street, one block off 1-75,
exit at Colling•ood Ave. Timed tickets:
Top Ten reasons to shop at Furniture Direct
You won't be approached by a hungry mob of sales people.
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and eventually murdered, a prostitute named
Robin Benedict. Though Robin's body was
never found, police did locate the last piece
of clothing she wore: a corduroy jacket.
When pulled from the dumpster, the jack-
et still carried the scent of Robin's favorite
perfume, Molinard de Molinard.
Perfume also figured prominently in the
lives of those fun-filled Peron women.
When she wasn't dying her hair or paint-
ing her nails bright-red with Helena Ruben-
stein polish, Eva Peron could be found
dabbing her wrists with her favorite scent,
No. 127, produced by J. Floris of London.
Created in 1890 for Grand Duke Orloff,
Floris No. 127 was reintroduced after Evi-
ta announced she loved it.
Juan's second wife, Isabel, never found
the fame and love of her predecessor. Still,
in the tradition of Evita she often stood from
the balcony of Casa Rosada, the Perons'
palace, to call to her fans. The smell of Ma
Griffe perfume followed wherever she went.
Like many girls, Jan Moran loved per-
fume. She would sit at her mother's vanity
table and dream of the enticing worlds con-
jured by "Shalimar, Bal a Versailles, Mit-
souko, Arpege. Whispering these names, I
was whisked away to the streets of Paris, the
palaces of India and the gardens of Japan, all
filled with worldly people, mystery, romance
Today, Jan Moran is the author of Fabu-
lous Fragrances (Crescent House Publish-
ing), the definitive work on perfume.
A graduate of the Harvard Business
School, Ms. Moran includes in her book
chapters on how to find the right perfume,
a fascinating description of hundreds of per-
fumes on the market, and a history of the in-
Perfumes have been around for hundreds
of years, but it took a Hungarian-Jewish im-
migrant named Estee Lauder to make them
popular for everyday wear in the United
Mrs. Lauder's first scent was Youth Dew,
created in 1953. Gloria Swanson loved it, and
today it's a favorite of Madonna. Youth Dew
was followed by Azurce and Private Collec-
tion, among others. When Lauder's Know-
ing came out in 1988, orders poured in by
the thousands — from women who hadn't
even smelled it. Today Estee Lauder's
Beautiful is consistently one of most popu-
lar perfumes in the world.