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Rolling The Dice
On Sugar And Spice
PAUL GABA SPECIAL TO THE JEWISH NEWS
I
t was, by all accounts, a
smooth transition. So smooth,
most customers of Marty's
Cookies & Bakery in Birm-
ingham probably don't know the
store is under new ownership.
Which is what Stacy Arsht
prefers.
`The sale was very hush-hush,
because I didn't want people to
think things were going to
change. I didn't want people say-
ing that Marty's isn't Marty's, be-
cause that's not true," the
26-year-old Ms. Arsht said.
A 1986 graduate of Berkley
High School, Ms. Arsht pur-
chased the Maple Road store
from her boss, founder Marty
Herman, in December. It is the
latest turn in her unexpected
climb up the corporate ladder.
Ms. Arsht started working at
Marty's when she was 17, work-
ing over her summer breaks from
Michigan State University and
finally taking over as manager
when she began a master's pro-
gram in teaching at Wayne State.
When Mr. Herman began pur-
suing other business interests,
"You walk into places and
some people automatically think
they may be able to take advan-
tage of you. I have to be on my
guard. I have to walk into every
situation and say to myself, 'I'm
not going to be taken advantage
of.' I've had people tell me, 'Well,
when you talk to people who have
the authority to make decisions,
let us know.' Hey, I am that per-
son," Ms. Arsht said.
While she won't be changing
the store's name — "Everyone
knows Marty's Cookies, and my
ego would not let me dictate that"
— Ms. Arsht plans to add low-fat
brownies and cookies and oatmeal
cheesecake bars to the array of
scones, cookies, Danish pastries
and muffins the store offers.
But none of the original recipes
have changed, Ms. Arsht said.
Name: Stacy Arsht
Occupation: Owner, Marty's
Cookies & Bakery,
Birmingham
Family: Parents
Saul and
Shirley and sisters Lynn Kop
nick and Michelle Steinnon
Marital status: Single
Activities: Adviser with Zahav
Chapter of B'nai B'rith Girls
and new board member ofirnai
B'rith Youth Organization
Ms. Arsht stepped in and a new
career was forged.
"Every single thing I do is a
learning experience," she said,
noting that she's done everything
from researching health insur-
ance to buying a delivery van for
the business.
Then there is the hurdle many
businesswomen face — being
taken seriously.
Stacy Arsht: Bakery owner.
"Every cookie is handmade
and hand-scooped. It takes
a lot of work to add one thing
into production and we have to
experiment first. We're all guinea
pigs here."
Ms. Arsht, a Birmingham res-
ident, employs 14 people, includ-
ing cookie dough scoopers from
the Jewish Association for Resi-
dential Care.
She said she absolutely won't
open a second Marty's, but she
TRAR RAD SPICF - 16