12 MONTH
CERTIFICATE

Scaling The Rainbow
For Inclusion's Sake

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Young publishers are celebrating
"real" women in a new magazine.

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JULIE EDGAR STAFF WRITER

60 MONTH
CERTIFICATE

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Publishers Ophira Edut, Dyann Logwood and Tali Edut.

0

/-'

pen any fashion magazine.
The giantess pouting from
the page in her haute cou-
ture weighs 120 pounds.
Chances are, she's not African-
American, Jewish, Latina or
Asian, but if she is, her gaunt
face bears few ethnic markers.
Now turn the page. Are you
neglecting your glutes and abs?
Sporting an outdated haircut?
Have you driven your boyfriend
or husband away with your de-
mands? Chocolate too good a
friend?
Most women's magazines are
guilty of peddling unrealistic im-
ages of beauty and outmoded
standards of behavior even while
they ostensibly celebrate diver-
sity, said Tali Edut, co-publish-
er of a new magazine with her
twin sister, Ophira, and their
roommate and former college pal,
Dyann Logwood.
The three are 22 and still
share an apartment in Ann Ar-
bor. They hope HUES, which is
published out of an office they
rent in the Michigan Union, cap-
tures the kind of audience will-
ing to break with tradition.
"We were tired of the typical
women's magazines that didn't
give women of different cultures
and voices a chance to be beau-
tiful. There is one image of
women that is narrow and con-
fining. As a Jewish woman, there
was a fear I didn't have those
looks. Coming into my own was
the basis for starting the maga-
zine," Ms. Edut said.
She and Ophira are the

daughters of Doris and Shimon
Edut of Oak Park. They went to
Ferndale High School and grad-
uated last year from the Univer-
sity of Michigan. Ms. Logwood,
who is black, graduated from Yp-
silanti High School and U-M.
HUES, an acronym for Hear
Us Emerging Sisters, actually
started as a project in Ophira's
women's studies class in 1991
and then grew into a regular
publication, albeit in a Kinko's
mode — pocket-sized and photo-
copied.
Their friends and friends of
friends and strangers who saw it
liked it enough to urge the Eduts
and Logwood to expand it into
a magazine.
With a $30,000 loan from the
bank and money raised from par-
ties that became infamous
around campus, the trio start-
ed up a full-color glossy version
of HUES, getting the first edition
on the stands in April last year.
So far, so good. After the first
updated version of the magazine
debuted, circulation jumped from
5,000 to 120,000 copies, prompt-
ing the three publishers to begin
charging $3.95 per issue for the
twice-yearly magazine.
HUES, which has a staff of 25
writers, editors, artists and
salespeople, is• sold in main-
stream bookstores like Borders
and distributed free of charge on
university and college campus-
es.
"We think it's what a lot of
women are crying out for —

RAINBOW page 38

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