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Surround yourself with the simple elegance of pearls by the yard. Available in earrings, necklaces and bracelets. DETRO IT J EW Cultured pearls & 14Kt. gold Priced from $99 w 82 Inside The Orchard Mall (810) 932-7700 • Out of State (800) 337-GIFT rir Diamonds and Fine Jewelry New York (JTA) — A survey of the Israeli public's attitudes to- ward the United Jewish Appeal and the issues it deals with has brought reassuring news for offi- cials at the premier Jewish phil- anthropy. The survey reaffirmed "that we are relevant," said Richard Pearl- stone, national chairman of UJA, speaking on a telephone confer- ence call from Israel. The results of the survey were encouraging for both UJA and the Jewish Agency for Israel, the quasi-governmental body that is the primary recipient of money raised by UJA for Israel. Both or- ganizations have taken a num- ber of blows to their philanthropic pre-eminence in recent years. American Jewish community federations, faced with flat cam- paigns and increased concern for local causes, have scaled back the amount of money they pass on to UJA. And last year, Israeli Deputy Foreign Minister Yossi Beilin sent shockwaves through the philanthropic system when he bluntly told American Jews that it was time for UJA and the Jew- ish Agency to get out of the social welfare business in Israel. As American leaders of UJA felt they were making strides in reforming the Jewish Agency in recent years, they began to wor- ry that the body's image in Israel was due for an overhaul. The Jewish Agency Assembly, the organization's governing body that met in Jerusalem, has in the past directed the Jewish Agency to allocate money toward im- proving its image in Israel. The recent survey by Gallup Israel, conducted in May and June, was an effort to gauge re- cent attitudes. "We have two markets," said Brian Lurie, UJA's executive vice president, citing both the Amer- ican Jewish community, where the money is raised, and Israel, where UJA sponsors programs. The survey found that 58 per- cent of the Israeli public consid- ers the Jewish Agency to be fulfilling a very vital or vital role; 13 percent an average role; and 12 percent not a vital role. The remainder said they did not know. A similar percentage of those surveyed affirmed that UJA plays a vital role. Not surpris- ingly, Israelis were less familiar with UJA, which raises money in the Diaspora, than the Jewish Agency, which delivers the ser- vices in Israel. In the telephone interview, UJA leaders expressed pleasure that 23 percent of respondents correctly identified UJA's role as "funds collection." Another 25 per- cent had heard of UJA, but could not identify its function. The survey also adds fuel to the debate raging over the future of the World Zionist Organiza- tion. Jewish leaders gathered in Jerusalem last week for WZO's Zionist General Council and for the Jewish Agency Assembly this week spent much of their time fo- cused on the likely merger of the two organizations by the year 1997. Two-thirds of the Israelis sur- veyed were unable to define the role of WZO, whose chief mission is to promote aliyah and Zionist activities, primarily in Western countries. WZO was also listed as least vital compared to UJA and the Jewish Agency: Fully 35 percent said it was fulfilling a vital role, against 16 percent saying its role was not vital. According to Mr. Lurie, the poll refutes Beilin's notion that Is- raelis do not want American charity. However, the poll did not ask about the importance of Diaspo- ra assistance to Youth Aliyah pro- The WA funds immigration for Jews in danger. grams or Project Renewal neighborhoods — the sort of so- cial welfare projects Beilin thinks should be handled by the Israeli government. Instead, the poll examined Is- raelis' attitudes toward the emerging, post-Beilin agenda of the Jewish Agency, an agenda in which the emphasis is on contin- uing the aliyah from the former Soviet Union and building a "liv- ing bridge" between Israel and the Diaspora. On those fronts, UJA and the Jewish Agency seem to have won strong endorsement for their new directions. Asked which Jewish issue should be first priority on Israel's agenda, 36 percent of the Israelis surveyed chose immigration. The Jewish Agency funds im- migration for Jews in danger. This has been the agency's cen- tral priority since the beginning of mass aliyah from the former Soviet Union. Preventing assimilation was chosen as the top priority Jewish issue for Israel by 29 percent of those surveyed, while 22 percent chose tightening the bond be-