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July 21, 1995 - Image 39

Resource type:
Text
Publication:
The Detroit Jewish News, 1995-07-21

Disclaimer: Computer generated plain text may have errors. Read more about this.

TOO
H
ES
TO MISS!

RAY RIDING page 37

Mr. Isakow, he enthused, is
"beating spears into plowshares.
"What better plowshare than
the lawn mower? When he sent
me the material it was clear it
was real. It's a very good piece of
equipment."
The American-Israeli venture
is the sign of things to come as
the United States turns more to
assisting Israel in business and
industrial development, Mr. Tal-
isman said.
"While we want to continue to
be helpful from a tzedakah (char-
ity) standpoint, that does not a
country make. United Jewish
Appeal alone is not going to do
it. It's going to be a balance of
payments ... and what (Israel)
can manufacture and export, and
it's done solar stuff for the world.
"If this product takes off, as a
lot of people believe it will, it will
increase solar-cell manufactur-
ing operations to supply suffi-
cient numbers of chips to be put
together in Israel for the panels,"
Mr. Talisman continued. The
lawn mowers alone could change
an entire industry, commanding
one-fifth of the world's solar
voltaic cells, he said.
Mr. Isakow said California has
already slapped regulations on
gas-powered lawn mowers, a
trend that is heading eastward.

"We create solutions."®

BERKLEY
Todd Hegler

(810) 546-2590
SOUTHFIELD

Selwyn Isakow is
"beating spears into
plowshares."

BIRMINGHAM
Norm Lining

(810) 646-8787

WEST BLOOMFIELD
Greg Kane

Kevin Swords

(810) 355-9831

— Mark Talisman

The Solar Mower, being emis-
sions-free, is also politically cor-
rect for Ozone Action Days here.
According to the Environ-
mental Protection Agency, 54
million Americans mow their
lawns each weekend, burning
close to 800 million gallons of gas
annually at a cost of $865 mil-
lion.
In time, Solar Power Interna-
tional plans to launch other re-
lated products, like smaller
mowers for European markets
and a solar-powered lawn trac-
tor.
Mr. Paytas said the tractor is
a revelation that could "eclipse"
the ingenuity of the mower. The
point is, he said, "this is just the
beginning."
"I have devoted my lifetime at
this point to Selwyn Isakow and
Solar Power International to
make this a company and an op-
eration that's going to be second
to none in the world of solar-pow-
ered practical machinery and de-
vices," he said.
Mr. Isakow, he said, "is an in-
dividual who has recognized the
future of alternative energy, and
it's through this recognition that
this project was able to sprout
wings and fly. 0

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AT
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T--

39

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