tary industries, the kibbutz firm
is involved in refurbishing ex-
isting weapons systems.
As a result, the orders contin-
ue to flow in. Maoz is involved in
the redesign of the cockpit of the
Kfir, the locally produced war-
plane modeled after the Mirage
of the 1970s, and which for near-
ly 20 years Israel has tried, with
limited success, to export. Oth-
er orders include panels for Co-
bra helicopters, the Merkava
tank and the F-5 fighter jet.
The company is also design-
ing the panels for the head-up
display on the F-16. This model
allows pilots to see the cockpit
controls from any angle, rather
than peering at the panel in
front.
Ronen Badihi, who does both
marketing and development, is
particularly proud of the work
Maoz does for U.S. defense man-
ufacturers.
In May, the company obtained
a spot on the U.S. Qualified
Product List (QPL), a require-
ment by the federal government
for manufacturers of any system
used in an airplane. The listing
was obtained after Pentagon in-
spectors tested Maoz's line of
panels.
The hope is that Maoz is now
ready to get the contract to man-
ufacture the panels for the Israel
Air Force's new addition, the F-
151 fighter jet, manufactured by
McDonnell Douglas for about
$100 million each. Under the
contract Israel signed with the
U.S. plane manufacturer, Mc-
Donnell pledged to obtain orders
for about a third to one half of
the F-151 contracts from Israeli
, subcontractors.
Mr. Badihi, 30, who was a pro-

ject manager in the Israel Air
Force, is working on other deals,
too. One is to position Maoz for
a piece of the action in the Israeli
bid to overhaul the Phantom jet
for the Turkish air force. A Ger-
man company is the chief com-
petitor to a bid being presented
by Israel Aircraft Industries and
Elbit. Both Israeli companies are
also trying to close a deal on re-
furbishing the F-5 fleet in
Brazil's air force.
Maoz is also attempting to en-
ter the civilian market. In some
areas, it's been difficult - such
as obtaining work from the U.S.
aviation giant Boeing.

Competing with
giants.

Another attempt has been
more successful. Maoz has de-
signed and manufactured but-
tons for elevators, once again a
small and relatively simple prod-
uct, but needed in the construc-
tion of office towers. So far,
company officials say, about 20
percent of its sales are in the
civilian market.
Can the tiny company per-
form both military and civilian
tasks in the same plant using the
same standards?
Some of the defense giants,
such as Elbit, have already de-
cided to establish a separate
plant.
Mr. Badihi is thinking of the
future. "Right now, we are still
military-oriented," he says. "We
might have to split up into a
civilian branch as other compa-
nies have done." El

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