ADRENALINE RUSH

page 1

Today The Average
Person Spends...

PHOTO BY GLENN TRIEST

2400 MINUTES A WEEK SLEEPING

900 MINUTES A WEEK WATCHING TELEVISION

840 MINUTES A WEEK EATING MEALS

Randi and Jonathan Jaffa: Phonathon volunteers.

540 MINUTES A WEEK IN THE BATHROOM

180 MINUTES A WEEK EXERCISING .11

Li

1'

2400 MINUTES A WEEK WORKING

Anist.
360 MINUTES A WEEK COMMUTING - -44‘144

WE NEED JUST A FEW MINUTES!

THE JEVag11 -1 NEWS

JUST A FEW MINUTES GIVE YOU ALL THE
IMPORTANT LOCAL INFORMATION AND NEWS
DELIVERED TO YOUR MAILBOX ONCE A WEEK.

MEEN tOZM% MR4 tk:SM4 A?;35.1M,

Mr:4?:

.,:VR,

X.,M&%

. 4: . 2 ' .'41

Save 28% off the newsstand price by responding today.
Receive 52 issues of The Jewish News plus five issues of Style magazine for only $42 ($58 out-of-state).

vi ...: ,:-. Yes, I'd like my own subscription to The Jewish News.

,

"A

❑

Please bill me.

❑ Charge to my L] MasterCard

[1] I'd like to send a subscription as a gift to:

Card #

END.

Name

:,-
ii.,- .., :

Address

`0!

City

Signature (required)

State

Zip

Gift Card Message

I My Address

State

City

Zip

New subcribers only

Phone

E* Please send all payments along with this coupon to:

The Jewish News, P.O. Box 2267, Southfield, MI 48037-2267. Allow 2-3 weeks for delivery.

For faster service call 810-354-6620 and charge it to your Visa
or MasterCard between the hours of &30 amand 5:00 pm

17

AW'M

W.M

tions increased an average of 6
percent this year. The Young
Adult Division, which targets
metro Detroiters between the
ages of 20 and 40, experienced
the biggest increase, $140,000
over last year. In all, young
adults raised $700,000, 26 per-
cent more, pledge for pledge,
than last year.

"We're seeing
growth at all levels."

— Michael Gilbert

Jenifer Rosenwasser, YAD di-
rector, attributes this record part-
ly to enthusiasm generated from
popular, Federation-sponsored
activities for young adults. She
listed, among other events, a one-
day trip to Washington, D.C., a
singles mission to Israel, a party
at Franklin Hills Country Club
and the Hadrachah program to
cultivate young leadership.
Nationwide, most annual
Campaigns, though not yet com-
plete, are faring better than last
year, says Morris Sherman with
the United Jewish Appeal in New
York. Of the 19 largest Jewish
communities nationwide, one is
flat. The others, to date, are run-
ning between 1.4 and 12.2 per-
cent ahead of totals for the same
periods in 1994.
But Mr. Sherman warns "it's
still too early to tell. Unlike
Detroit, many of the Campaigns
still have a long way to go before
closing their books." ❑

Publicity Deadlines

Phone

My Name

,.:

:4::

[1] Payment enclosed.

0 Visa

g

face solicitation will result in a
larger gift, but that's not always
the goal. We're more interested
in what our supporters have to
say."
Officials also credit the im-
proved economy for increases in
the Campaign. In metro Detroit,
the unemployment rate de-
creased somewhat in the last 12
months, and overall, the auto-
mobile industry has remained
healthier than it was during the
early 1990s. Both factors admin-
istered a shot of adrenaline to lo-
cal businesses, Campaign leaders
believe, and Jewish business
owners ended up with more mon-
ey to give to charity.
"The economy was on our
side," Mr. Slatkin says.
The Campaign, however, fell
short of Federation's $27 million
goal. Moreover, even though new
gifts increased by 10 percent over
last year, the total number of in-
dividual contributors has not
changed significantly. It remains
steady at about 16,250.
Federation officials will not dis-
cuss how much "major contrib-
utors" (those who give $10,000 or
more annually) affect the
Campaign, but they say this
year's outcome did not hinge on
big-wealth rescue efforts.
"In past years, we have had to
rely much more heavily on ma-
jor gifts to carry the whole
Campaign," Mr. Gilbert says.
"While our major-gift divisions
did extremely well this year, we
had a much broader range of giv-
ing. We're seeing a growth at all
levels."
Pledge for pledge, contribu-

AD295

The normal deadline for local news and publicity items
is noon Thursday, eight days prior to issue date. The
deadline for birth announcements is 10 a.m. Monday,
four days prior to issue date; out-of-town obituaries,
10 a.m. Tuesday, three days prior to issue date.
All material must be typewritten, double-spaced, on
872x 11 paper and include the name and daytime tele-
phone number of sender.

