You Asked For it You Got it !! A Computer Pioneer Returns Home ALLISON KAPLAN SOMMER SPECIAL TO THE JEWISH NEWS B CALL 800 (800-35-843-35) El THE DJ When Dr. Barry Feldman chose EJ THE DJ for his daughter's Bat Mitzvah he was on top of the world !! TRUE NEW YCUF STYLE USTIEUTAISMIENT TRUE LNIILIVIAINAIENT ISNOVATIDUS Prices Starting at $3000 douse-to-douse EZ Move Home & Space Planners 0 00 00 OA)/ Make Your Move An EZ Move From House-to-House Avoid confusion and costly mistakes. We will do the packing and unpacking. Space Planning for your new surroundings. Placement for all your treasures. Everything in place the day you move. (Ask about our Basic Move, Additional Services and Deluxe Move) U) Free Estimates By Appointment Call: Ruth Schwartz, Owner (810) 352-2264 L1J U) LLJ CC LLJ LLJ 38 LA Als ■ DAVID ROSEN MAN'S ACM PURCHIASE11/11 NEW & USED CAR BROKER Sales • Leasing • Buying (810) 851-CARS (810) 851-2277 CASH FOR LIKE-NEW WOMEN'S & CHILDREN'S DESIGNER fashions & accessories CONSIGNMENT CUMBERS Call today for a FREE housecall appt or in-store appt 347-4570 43041 W 7 Mile Northville ack in the 1980s, a few businessmen in the Unit- ed States and Europe pi- oneered a method of selling computer equipment that many people in the industry thought was more than a little bit crazy. The entrepreneurs would pub- lish advertisements for state-of- the-art hardware at bargain prices in computer magazines. But if you went to your local de- partment store, these brands could not be found. Instead, the magazine advertisement would publish a phone number which customers could use to order their personal computers direct- ly. The equipment would be de- livered to the customer's door, and the company itself, not a store or a local dealer, would be responsible for technical support and repairs. At the time, the idea of bypassing a store, and de- pending on an unknown compa- ny for back-up and technical support, seemed risky. Israel Wetrin was wise enough to be one of those crazy entre- preneurs who pioneered such sales. Nine years ago, Mr. Wetrin arrived in London from the Far East with a Taiwanese-built com- puter and the idea of launching a business that would purchase computers abroad, reconfigure them for customer needs and de- liver the equipment ready to op- erate. Mr. Wetrin was an outsider - an Israeli who had come to Lon- don after six years in Taiwan - and none of the established deal- ers or stores were interested in working with him. So he decided to go straight to the customer, or in computer lingo, the "end-user." Today, Mr. Wetrin is the man- aging director of the London- based company Elonex, one of the leading computer concerns in Eu- rope, with a client list that in- cludes some of Britain's biggest and most prestigious companies - including Lloyds, the Bank of England, the BBC, Rolls Royce, British Gas, British Telecom, and Harrod's, as well as British gov- ernment agencies including the Treasury, Customs and Excise, and more than 20 colleges and universities. The company employs 250 people at its offices in London, Bradford in Yorkshire and its manufacturing facilities in Cum- bernauld, Scotland. And it has expanded across Europe into Belgium, France and Switzerland. Mr. Wetrin recently unveiled the brand-new Elonex offices in Tel Aviv, by the Ayalon Highway. The company has invested $1,500,000 in establishing a pres- ence in Israel with the declared aim of seizing at least 10 percent of the market share within the LEADING ISRAELI STOCKS TRADED ON U.S. EXCHANGES Symbol Name Exchange June 19 June23 Change +`1.19 SCIXF Scitex NASDAQ '21.06 '22.25 ECILF ECI Telecom NASDAQ '14.88 `13.88 TEVIY Teva Pharm NASDAQ '36.00 '38.25 +"2.25 I EC PEC Israel NYSE '24.38 25.25 +"0.88 ELBTF EINt Computers NASDAQ `323.00 '24.69 +'1 .69 ELT Elscint LTD NYSE '2.63 '2.75 +s0.13 ELRNF Elron Electronics NASDAQ `9.63 '10.50 +s0.88 TAD Tadiran NYSE '17.63 `19.38 +1.75 CMVT Comverse NASDAQ '15.13 `17.88 LANTF Lannet Data NASDAQ '19.38 '24.00 4-'4.63 ISL First Israel Fund NYSE '12.50 '12.25 -s0.25 Source: Allen. °lender, Prudential Securities, West Bloomf ield.