KARMEIL page 37

Luki, which is developing the
Ahuzat Kramim neighborhood,
recently reported the sale of 84
three-and four-room apartments.
Three-room apartments were
sold for $85,000. More than 2,000
apartments will be offered for sale
as part of the Rehovot apartment
fair. Diur Plus, the fair's orga-
nizers, claim apartment prices in
Rehovot are relatively cheap com-
pared with the central region,
and also cheaper than in the
nearby Rishon Lezion and Ness
Ziona.
Diur said the average price of
a three-room apartment is
$130,000 while four-and five-
room apartments are available
for $150,000-$190,000. Villa
prices range from $210,000-
$350,000.
Israel-Canada D.S.A. Con-
struction and Investment is in ad-
vanced negotiations to build 10
buildings in the Hadar Yosef
neighborhood in Tel Aviv. The
company said it is negotiating to
sign development agreements
with tenants residing in build-
ings constructed in the 1950s.
A luxury hotel and entertain-
ment park are currently being

built close to Eilat at a total in-
vestment of $4.5 million. Ilunit,
a company jointly owned by Kib-
butz Ayalot and Haifa business-
man Yitzhak Dayan, is
developing the park.
The hotel will be situated on
12 acres, while the park will be
spread on 16 acres.
The hotel, to be named Sun-
rise, will contain 278 rooms and
suites.
In the center of the hotel, the
company plans to build a trans-
parent pyramid which will con-
tain an entertainment hall, four
restaurants, a dining room, fit-
ness room, swimming pool and
health room.
The entertainment park will
contain an exhibition center, a
market, culture center, miniature
golf, fun fair, mini casino and dis-
co.
Lod Ramle's Development
Company was appointed to de-
velop the Be'er Ya'acov local coun-
cil area. The company's first
development project is on a 200-
acre plot on which 4,500 apart-
ments and private homes will be
constructed. ❑

Art Auctions
Are Big Business

I

t's not often that a person can
claim to be the father of an en-
tire branch of commerce. But
Shaya Yariv can legitimately
take credit for being the creator
and architect of the Israeli art
auction business.
Back when he held the first
Gordon Gallery auction, Israel's
first and only professional large-
scale art auction in 1976, the
turnover was a respectable
$75,000. Today, the Gordon Auc-
tion director can stand back with
satisfaction and look at the ap-
proximately $30 million worth of
art that changes hands annually
here.
Almost 20 years after he began
his auction, Mr. Yariv is no longer
the only game in town. There are
five auction houses currently in
business, including internation-
al giants Sotheby's and Christie's.
But Mr. Yariv is indisputably the
biggest in town when it comes to
Israeli art.
Though he also sells some in-
ternational names, mostly Jew-
ish artists, Mr. Yariv's main
business at his Gordon Auctions
are paintings and sculpture by Is-
raeli artists — not Judaica, not
rugs, not other valuables.
Auction sales regularly top $1
million; the last auction, held last
January, brought in $1.6 million.
It is virtually impossible to find
anyone of stature in the Israeli
art world who doesn't know Mr.
Yariv or his Gordon Gallery in Tel

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New showroom has it all
including the sink

ADVANCE PLUMBING and HEATING SUPPLY CO.

Aviv. The gallery is no longer on
After wholesaling plumbing
everything works," says Jeffrey
Gordon Street, having relocated
supplies for more than 70 years.
years ago to Ben-Yehuda Street.
Moss, vice president.
Mr. Yariv is the son of real es-
Advance Plumbing and Heating
"We feature high end brands
tate pioneer Joseph Rivlin, of the
Supply Co. has opened a retail
like Kohler, Grohe, Delta, Moen,
prominent and wealthy
showroom in Walled Lake.
Jerusalem Rivlin family. His wife,
Oasis, Jason and Artistic Brass.
Hilaa Yariv-Yeshurun, is the
A licensed master plumber can
daughter of poet Avot Yeshurun,
assist do-it-yourselfers and
and a translator and poet in her
own right.
answer questions on installation
Mr. Yariv began his career as
and
maintenance.
an aspiring sculptor, studying art
We also have an experienced
in Florence, London and Paris,
and sculpting for 10 years. In
interior designer on staff to help
1967, he opened the Gordon
coordinate all of your bath and
Gallery. At the time there were
kitchen
ideas."
two other galleries in Tel Aviv.
The art world was small. The
Moss' grandfather, Harry
gallery's entire annual turnover
Chernick, founded the business in
he estimates, was only about
1920. Chernick's son-in-law and
$50,000. Mr. Yariv had a repu-
the current president, Ron Moss,
tation at the time for developing
and cultivating younger artists.
joined in 1957. Advance expanded
He held the first exhibitions for
The 3,000 square foot showroom to Walled Lake in 1990 when it
artists like Uri Lifshitz, who went
at 1977 Maple Rd., between
purchased Franklin Plumbing
on to become household names.
Decker and Haggerty, features
The real turning point in his
Supply.
career, his income, and his impact
hundreds of faucets and displays
Store hours are 8-5 Mon.-Fri.
on the art world took place when
with working showers, whirlpools,
he began auctioneering. But
8-3 Sat. and by appointment.
toilets and sinks.
while establishing auctions as so-
Phone: 1-800-560-7474
cial events, he drew fire from
"You can actually see how
those unhappy with the changes
he was causing. He was accused
of catering to the whims of the
Next time you feed your face, think about your heart.
masses and cheapening Israeli
art, underselling paintings and
Go easy on your heart and start cutting back on foods that are high in saturated
dragging down prices. The criti- Lfat and cholesterol. The change'll do you good.
cism was so fierce at one point

AUCTIONS page 40

0 American Heart Association

WERE FIGHTING FOR YOUR LIFE

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0,

0-)

CO

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39